Ecommerce Media Assistant Manager
Công ty cổ phần sữa Quốc tế IDP
Tòa nhà Ford Thắng Long, 105 Láng Hạ, Đống Đa, HN
Hết hạn
Xóa tin
Chi tiết tuyển dụng
Mức lương:
Thỏa thuận
Khu vực:
Hồ Chí Minh
Chức vụ:
Nhân viên
Hình thức làm việc:
Toàn thời gian
Lĩnh vực:
Khác
Mô tả công việc
SHOPPER CONVERSION (ONSITE & OFFSITE)
• Build digital marketing strategies to drive the eCommerce business growth on marketplace: Lazada, Shopee, TikTok and new online business models for onsite and offsite
• Manage all digital activities from traffic acquisition, A/B testing to conversion and retention for each ecommerce platform
• Execute on strategies that drive improvements including click rate, conversion rate, ROAS, CPC, customer acquisition cost with related platform and brand-owned campaigns
• Collaborate with eCommerce platforms to buy Visibility package
• Execute onsite marketing solutions on Lazada, Shopee and TikTok
• Execute traffic-based paid media campaigns to bring external traffic to our SIS page.
• Develop campaign calendar and oversee social media pages and ecommerce pages.
• Research products, services, and current Ecommerce & Marketing strategies to identify new opportunities.
• Analyze relevant eCommerce and internal 1st Party data to create data driven marketing plan and optimization items to achieve eCommerce KPIs.
• Work closely with internal stakeholders to ensure effective media plan.
• Establish SOP and best practice in digital marketing.
• Budget management, project management & forecasting.
• Weekly reporting on activity, KPIs and budget.
DIGITAL SHELF
• Make sure that the assortment and commercial strategy reflected in digital marketing plan.
• Work closely with internal stakeholders to ensure perfect eContent (Perfect store online).
• Manage our eContent to optimize organic search performance
• Build digital marketing strategies to drive the eCommerce business growth on marketplace: Lazada, Shopee, TikTok and new online business models for onsite and offsite
• Manage all digital activities from traffic acquisition, A/B testing to conversion and retention for each ecommerce platform
• Execute on strategies that drive improvements including click rate, conversion rate, ROAS, CPC, customer acquisition cost with related platform and brand-owned campaigns
• Collaborate with eCommerce platforms to buy Visibility package
• Execute onsite marketing solutions on Lazada, Shopee and TikTok
• Execute traffic-based paid media campaigns to bring external traffic to our SIS page.
• Develop campaign calendar and oversee social media pages and ecommerce pages.
• Research products, services, and current Ecommerce & Marketing strategies to identify new opportunities.
• Analyze relevant eCommerce and internal 1st Party data to create data driven marketing plan and optimization items to achieve eCommerce KPIs.
• Work closely with internal stakeholders to ensure effective media plan.
• Establish SOP and best practice in digital marketing.
• Budget management, project management & forecasting.
• Weekly reporting on activity, KPIs and budget.
DIGITAL SHELF
• Make sure that the assortment and commercial strategy reflected in digital marketing plan.
• Work closely with internal stakeholders to ensure perfect eContent (Perfect store online).
• Manage our eContent to optimize organic search performance
Quyền lợi được hưởng
Lương tháng 13 & thưởng kết quả kinh doanh (theo kết quả kinh doanh hàng năm)
,#Khám sức khỏe định kỳ
,#Team building hàng năm
,#Khám sức khỏe định kỳ
,#Team building hàng năm
Yêu cầu kỹ năng
Adaptive Thinking, Problem Management, Change Management, Pressure Control, Leadership Mindset
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