Expert, Business Marketing

Job Purpose:
The job holder responsibility for designing, proposing business marketing activities through:
1. Business Marketing Planning and marketing performance management
2. Design marketing content for program/campaign
3. Marketing campaign management
Key Accountabilities (1)
Business Marketing Planning and marketing performance management
• Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...
• Execution of marketing activities, budget, premium / stocks and provide update
• Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
• Prepare, propose and implement NPS survey
• Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships
• Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment
Key Accountabilities (2)
Design marketing content for program/campaign
• Design content for marketing program, campaign
• Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign
Key Accountabilities (3)
Marketing campaign management
• Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
• Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...

13 tháng lương/năm và kèm theo tháng thưởng dựa trên năng lực
,#Làm việc trong môi trường năng động, chuyên nghiệp có nhiều cơ hội thăng tiến
,#Chính sách phúc lợi vượt trội, hưởng theo quy định Ngân hàng

Market Research, Banking, Digital Banking, Product Marketing, Marketing Planning