Head of Consumer Market Insights - Innovation and Media
Saigon Beer - Alcohol - Beverage Corporation (Sabeco)
45A Lý Tự Trọng, Bến Nghé, District 1, Ho Chi Minh City, Vietnam
Hết hạn
Xóa tin
Chi tiết tuyển dụng
Mức lương:
Thỏa thuận
Khu vực:
Hồ Chí Minh
Chức vụ:
Nhân viên
Hình thức làm việc:
Toàn thời gian
Lĩnh vực:
Khác
Mô tả công việc
- Oversee and lead as a strong partner in the key areas of consumer, customer and market/ brand research information and insights (CMI), innovation and media & digital/e-commerce strategy as part of the Brand Marketing and wider commercial team.
- Uses customized research studies and syndicated studies to address specific business, brand and sales issues and formulate insight‐based recommendations linked to strategic and financial outcomes.
- Plan, prioritize, and manage projects relating CMI, media and innovation within established budgets and deadlines. Lead, direct, evaluate, and develop team members to ensure that the team's resources are used effectively and that work schedules and targets are met.
- Media Strategy & Development - key tasks relating to media from development of media strategy in line with business and brand goals, working with agency partners and team to develop plans to meet overall goals relating to brand, business, media/digital and e-commerce
- Drive the quantitative and qualitative analysis of market and consumer/customer studies to provide insights and perspectives on findings and courses of action based on results of the research.
- CMI/ Innovation - key tasks would include measuring current, and forecasting future, market activity and consumer trends; conducting primary consumer research; identifying new market opportunities; analyzing competitor activities; or evaluating the success of the organization's marketing, advertising and sales campaigns, business and brand health performance as well as the analysis of pricing, sales, and methods of operation.
- Maintain a database of market and competitor data as a source of accurate and up‐to‐date information for market studies in the areas of research, insights, innovation and media/digital & e-commerce.
- Research market conditions in local, regional, or national areas to determine potential opportunities and threats of the organization’s brands and contributes data to DGD – Marketing and Head of Brand Management.
- Collect, compile, verify, and analyze information from internal and external sources (for example, market, demographic, economic, and other financial data) in order to develop recommendations about the implications of alternative sales, marketing, and business development strategies.
- Select and manage ongoing relationships with external research agencies and consultants to ensure strong partnership to deliver the necessary relevant market insights, expertise and good levels of service to the organization.
- Uses customized research studies and syndicated studies to address specific business, brand and sales issues and formulate insight‐based recommendations linked to strategic and financial outcomes.
- Plan, prioritize, and manage projects relating CMI, media and innovation within established budgets and deadlines. Lead, direct, evaluate, and develop team members to ensure that the team's resources are used effectively and that work schedules and targets are met.
- Media Strategy & Development - key tasks relating to media from development of media strategy in line with business and brand goals, working with agency partners and team to develop plans to meet overall goals relating to brand, business, media/digital and e-commerce
- Drive the quantitative and qualitative analysis of market and consumer/customer studies to provide insights and perspectives on findings and courses of action based on results of the research.
- CMI/ Innovation - key tasks would include measuring current, and forecasting future, market activity and consumer trends; conducting primary consumer research; identifying new market opportunities; analyzing competitor activities; or evaluating the success of the organization's marketing, advertising and sales campaigns, business and brand health performance as well as the analysis of pricing, sales, and methods of operation.
- Maintain a database of market and competitor data as a source of accurate and up‐to‐date information for market studies in the areas of research, insights, innovation and media/digital & e-commerce.
- Research market conditions in local, regional, or national areas to determine potential opportunities and threats of the organization’s brands and contributes data to DGD – Marketing and Head of Brand Management.
- Collect, compile, verify, and analyze information from internal and external sources (for example, market, demographic, economic, and other financial data) in order to develop recommendations about the implications of alternative sales, marketing, and business development strategies.
- Select and manage ongoing relationships with external research agencies and consultants to ensure strong partnership to deliver the necessary relevant market insights, expertise and good levels of service to the organization.
Quyền lợi được hưởng
13th payment, Bonus
,#Laptop will be provided
,#Phone allowance
,#Laptop will be provided
,#Phone allowance
Yêu cầu kỹ năng
Communication Leadership, English Speaking, Analytical Data, Interpersonal Skill, Computer Skills
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