Lead Specialist, Marketing, Vision Care (Hanoi/ Ho Chi Minh)

Including but not limited to.
1. Develop and Execute Omni-Channel Marketing Initiatives for B2B, B2B2C, and B2C Segments in the Healthcare Provider Channel in Vietnam
• Design and implement tailored marketing strategies for each segment (B2B, B2B2C, and B2C) to drive growth and engagement within the healthcare provider channel.
• Coordinate with sales teams, healthcare professionals, and external stakeholders to ensure consistent messaging and support for all marketing activities.
• Monitor and analyze market trends, consumer behavior, and competitor activities to adjust strategies and improve campaign performance.
• Leverage digital and traditional channels to maximize reach and impact, ensuring alignment with overall brand goals.
2. Support Brand Positioning, New Product Launches, and Myopia Management Initiatives
• Collaborate with cross-functional teams to develop compelling brand positioning strategies that resonate with healthcare providers and end consumers.
• Assist in the planning, execution, and tracking of all myopia initiatives in the market, ensuring effective communication of product benefits and features.
• Lead initiatives related to myopia management, creating awareness and education programs for healthcare providers and patients.
• Develop promotional materials, training tools, and content to ensure successful product rollouts and ongoing engagement.
3. Support Global & Regional Medical and Myopia Programs, Marketing Campaigns, and Calendar Management
• Assist in the implementation of global and regional medical programs, ensuring alignment with local market requirements and regulations.
• Coordinate and execute the creating and performance of Myopia Centers in Vietnam.
• Manage both online and offline marketing calendars, ensuring that all activities are planned, tracked, and executed on schedule.
• Collaborate with global and regional teams to share insights, feedback, and best practices for continuous improvement in marketing efforts.

Salary and Bonus scheme in accordance with company policy
,#Health Insurance policy for employees & dependents in accordance with the company
,#Travel and training in oversea (SEA, Germany...)

Brand Management, Communication Skills, Cross Channel Marketing, Project Management, Team Work