Marketing Communications

Purpose
To plan and execute impactful brand and corporate finance marketing campaigns and work as the key contact person with local agency in Vietnam and collaborate with HQ in Taiwan.
Main tasks
We are seeking a highly motivated and results-oriented Marketing professional to develop and execute impactful marketing campaigns in Vietnam. You will play a key role in increasing brand awareness and driving business growth in the Vietnamese market.
Key Responsibilities:
■ Global Collaboration:
• Collaborate closely with teams in Vietnam and HQ Taiwan to develop and execute marketing and PR campaigns.
• Ensure projects and activities are completed on time, effectively, and within budget.
• Report on the performance outcomes of marketing initiatives to key stakeholders.
■ PR Affairs & Event Management:
• Partner with teams in Vietnam and HQ Taiwan to develop effective messaging strategies for target audiences.
• Collaborate with relevant media outlets and media agencies to secure positive press coverage and brand exposure.
• Manage all aspects of event planning (Press Conference, Forum, activities, etc.) and execution, ensuring clear and consistent brand messaging at all touchpoints.
■ Marketing Campaign Planning & Execution:
• Develop and implement a localized marketing strategy (especially for corporate finance) tailored to the target audience.
• Analyze campaign performance, identify areas for improvement, and make data-driven adjustments for optimization.
■ Vendor Management:
• Negotiate contracts with external vendors, securing advantageous terms and conditions.
• Manage relationships with local vendors, ensuring high-quality and timely project delivery.
• Act as the primary point of contact for all vendor communication related to marketing projects.
■ Administrative Support:
• Provide organizational support for internal administrative processes related to brand marketing projects, including meeting arrangement, document creation & management, and procurement.
■ Implement other duty being assigned by the Bank.
Key performance index
Non-financial Aspect
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Task completion

Performance review
,#Cathay insurance
,#Domestic and oversea training

Marketing Planning, Digital Marketing, Public Relations, B2B Marketing, Vendor Management