Marketing Manager

- The Marketing Manager will oversee the development and execution of marketing strategies for two brands:
• Cơm Niêu Thiên Lý (CNTL): A restaurant chain offering traditional Vietnamese cuisine
• Thế Giới Sốt (TGS): An FMCG brand specializing in sauces and canned meat products
- This role is critical in ensuring brand growth, market penetration, and customer engagement across both F&B and FMCG sectors.
Primary Responsibilities:
1. Strategic Planning & Brand Management
• Develop and execute integrated marketing strategies for CNTL and TGS, aligning with business objectives
• Build and strengthen brand positioning for CNTL in the F&B industry and TGS in the FMCG market
• Identify target customer segments and tailor strategies to increase brand awareness and loyalty
2. Campaign Management
• Plan and execute 360-degree campaigns, including digital, offline, and trade marketing efforts
• Manage thematic campaigns for CNTL and product-specific promotions for TGS, focusing on high-impact seasons like Tet
• Ensure cohesive messaging across all channels
3. Digital Marketing
• Oversee the development and optimization of digital platforms, including websites, social media, and e-commerce
• Collaborate with the Digital Marketing Manager to drive performance on platforms like Google Ads, Facebook Ads, and TikTok
• Develop strategies to grow online communities and engage audiences effectively
4. Trade & Distribution Support
• Work closely with the sales team to provide trade marketing support, including in-store activations, POS materials, and distributor engagement for TGS
• Coordinate with franchisees and operations teams to implement localized campaigns for CNTL branches
5. Market Research & Analysis
• Conduct competitive analysis and customer research to identify market trends and opportunities
• Monitor and evaluate campaign performance, using insights to improve ROI and optimize strategies
6. Team & Stakeholder Collaboration
• Lead cross-functional collaboration with internal teams (e.g., operations, sales, and customer service) and external agencies/vendors
• Guide and mentor team members to achieve departmental goals
• Present reports and strategic recommendations to the CEO

Attractive income, full statutory benefits, year-end bonus
,#Bao Viet health insurance
,#Company-provided working tools (desktop/laptop, etc.)
,#Team building activities, annual company trip, and Year-End Party (Gala YEP)
,#Complimentary snacks and beverages (tea, coffee, cookies, candies, etc.) during working hours
,#Professional and dynamic working environment with clear career advancement opportunities

Brand Management, Campaign Management, Digital Marketing, Market Research, Strategic Planning