Product Manager (Quản Lý Sản Phẩm)

Product/Brand Management work is focused on driving marketing/branding strategies. Managing the product/brand PnL (budgeting, expenditures, profitability, ROI, etc.) Analyzing potential markets, competitor positioning and customer buying patterns to project demand/profitability for existing and potential products including key product features, requirements, promotion materials, favorable timing for product launch, marketing activities and product training.
1. Planning / Business Development
- Review and analyze overall market and business trends. Identify market
insights and opportunities and consider both regional and local directions and
priorities.
- Carry out marketing programs established in accordance with national policies
and market conditions.
- Work with the cross-functional teams in devising and implementing brand
strategy, activities, and campaigns.
- Establish an optimized plan through business forecasting and financial
management.
2. Product Management
- Develop promotion and marketing materials to be utilized by field-force team.
- Resolve issues that may arise during the cascade and present solutions to
field-force team.
3. Implementation and Monitoring
- Proceed with Plan of Action based on the annual Business Plan.
- Continuously update the latest market trends and news to closely respond to
the market and provide business insight.
- Provide product training and clear methods to field-fore team for better
understanding to carry out the programs and action plans.
- Regularly analyze brand performance (monthly or quarter) and identifying the
opportunities for improvement with the help business partners, managers, and
key stakeholders. Devise action plans for implementation.
- Constantly align with Eisai Pharmaceutical Organization and Institutions
(government and private) to ensure governance and compliance.
4. Collaboration with Field-force Team
5. Marketing Program, Conferences and Partnership
6. Learn and Development

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Pharmacy, English, Marketing, Pediatric Neurology, Pharmaceutical Manufacturing