Retail Marketing Manager

This position will lead marketing programs to deliver marketing strategies and support the business targets.
Job Responsibilities:
Market Research and Analysis:
• Get updated information about competitor activities, strategies, pricing, and promotions programs
• Update the competitive data to Sales for weekly sales meeting
• Analyze market competitive environment data to propose proper marketing programs
Retail Marketing Program Development and Execution:
• Lead the development of retail marketing initiatives
• Develop detailed retail campaign plans, including objectives, target audiences, budgets, timelines, and key performance indicators (KPIs). Co-work with Brand Manager to implement campaigns across various channels, such as digital, print, events, and promotions.
• Support for Dealer Marketing activities nationwide by providing the directions, concepts, or guidelines to execute the retail campaigns
• Provide clear instructions, templates, and best practices to dealerships to ensure consistent brand messaging and effective campaign execution.
• Prepare documents for payment process after completion of each marketing program or Dealer support
• Event Management supporting for Primary Brand or Nameplates
Partnership Development and Management:
• Develop and sustain partnership programs to offer additional benefits to customers
• Identify and cultivate strategic partnerships with organizations/ banks to expand reach, generate leads, and drive sales.
• Manage existing partnerships, ensuring mutually beneficial outcomes.
Tasks to do by Central/Regional team:

Fixed 13th month salary and annual incentive bonus
,#Premium private healthcare insurance
,#Laptop provided

Automotive Sales, Trade Marketing, Marketing Retail, Bán Hàng, Retail Marketing