Senior Digital Marketing Executive

JOB OVERVIEW:
The overall scope of the position is to maintain and execute the hotel’s Digital Sales & Marketing activities including but not limited to developing strategy, direct sales boost for assigned properties within the Group. Reporting directly to the Digital Marketing Manager & CMO
RESPONSIBILITIES AND DUTIES:
Strategy and Budget
• Overall digital marketing execution to help drive room direct revenues for all the hotels managed.
• Maintain overall hotels’ digital budget and related vendor/agency relationships (i.e. Supporting billing and invoicing needs with each individual hotel).
• Be responsible for status calls to review performance reports as well as set goals and objectives with BOD.
Digital Marketing
• Manage all digital advertising activities across platforms, SEO, Email marketing etc.
• Maximise the PPC plans that fit each hotel’s goals and objectives.
• Ensure strategies adopted for each hotel also works amongst all hotels in the Group and no business-related conflicts (i.e. bidding on same keywords, etc.)
• Support on projects such as website and/or landing page development and other digital marketing initiatives at the hotels as necessary.
• Oversee daily/weekly/monthly reporting – analysis and reporting of PPC/SEO campaigns and website’s revenue performance for each hotel.
• Collaborate with the Marcom team to ensure SEO best practices are used where applicable, especially for the hotel websites such as content management and traffic driving tactics and strategies to improve natural search performance and ensure content is up to date and optimised.
• Conduct keyword research with a variety of third party tools in order to identify content gaps against customer needs, and share data and recommendations with the content team.
• Be the main driver to acquire and retain links on 3rd party websites, by advising and collaborating with the Marcom team for opportunity reach activity.
Other Duties
• Understands and strictly adheres to Rules and Regulations established in the Employee Handbook and the hotels’ policies concerning fire, hygiene, health and safety.
• Ensures high standards of personal presentation and grooming.
• Exercises responsible behaviour at all times and positively represents the hotel & the Group.
• Attends training sessions and meetings when required.
• Carries out any other reasonable duties and responsibilities as assigned.

Under the company's policy

SEO, Hotel Management, Online Advertising, Website Analysis Tools, Email Marketing