Senior Digital Marketing Executive - Ho Chi Minh

1. Online Marketing and Report (70%)
- Execute the optimal Paid Marketing Strategy, involving SEM, Display Marketing, Paid Social (Facebook and other social media platforms), and partnerships with local publisher networks for advertising to drive student enrolments from the region
- Optimize our marketing automation and lead nurturing processes through email, content, social channels, and analytics
- Establish closed-loop analytics to understand how our inbound marketing activity turns into customers and continually refine our process to convert customers
- Build and manage digital funnels that attract a qualified audience to our digital properties, including websites, social media, etc.
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
- Devising the means to capture data, descriptive text and images relating to (i) ACET students (ii) the achievements of ACET students.
- Implementation and maintenance of multilingual search engine optimization and discrete campaigns
- Number of hot and warm leads
- Manage, segment and analyse various email lists and campaigns, including the design templates, calls-to-action, and content used in email sends
- The preparation of termly/monthly / annual reports and reports as required by management.
- Quality of leads
- SEO/SEM metrics
- Conversation rate from leads to placement test to enrolment
2. Budget Management (15%)
- Effective projects management to delivering best achievement on projects results and projects budget o Marketing Digital cost
- Monitor the Digital budget
- Projects planned and executed as per objectives and timeline set
3. Leadership and talent development (15%)
- Lead, manage and motivate the digital executives to drive superior performance and achievement of business objectives.
- Team is effectively engaged and high standards of performance and realised

• Tháng lương thứ 13 + xét tăng lương/ thưởng hàng năm.
• Đóng BHXH, BHYT đầy đủ
• 15 ngày phép năm khởi điểm + 10 ngày nghỉ ốm
• Được đào tạo bài bản và cung cấp laptop làm việc
• Miễn phí học tiếng Anh cho nhân viên và người thân

- 3–5+ years of applied marketing experience with a strong digital marketing focus
- Proven track record of managing successful digital marketing campaigns
- Proficiency with marketing automation and blogging software features to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
- Ability to think independently, thoroughly, and critically in fast-paced contexts
- Proficiency with web analytics tools (Google Analytics, etc.)
- Strong knowledge of social media platforms, including LinkedIn, Facebook, Twitter,YouTube, and other local media platforms Experience with Web analytics, A/B testing, and inbound marketing tactics
- Experience developing and implementing digital marketing strategy and plans
- Excellent communication with an ability to use data to inform all decisions
- Strong knowledge of SEO/SEM best practices.
- Ability to foster collaboration and trust, work collegially, and inspire others to high levels of performance