Assistant Brand Manager, Cosmetic

1) Business Strategy (incl. mid-term strategy):
-Make sure to proceed category management (prioritizing among brands for investment) in line with corporate strategy
-Create & execute Business Strategy in line with corporate strategic direction
-Deeply understand Company technology, direction and market movement for decision of business strategy
2) Brand Strategy:
-Create & execute Brand strategy by defining brand purpose, where we are and who target is and who competitors are.
-Propose BGT (sales, P/L, MK master, MK investment) and implement marketing plan to achieve it with pursuing high ROI
-Create sales supporting information materials (Brand strategy) on time
-Execute and analyze Brand health check
3) Product Line Brand Strategy:
-Create sales supporting information materials (product line brand strategy) on time
-Create & execute Product line Brand strategy (Management of sub-line)
-Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI
4) Marketing Strategy:
-Build up strategy by analyzing 3C, 4P
-Create & execute communication plan (IBC) through all the touch-point (product, shop-front, ATL and BTL)
-Create & execute Marketing strategy
-Create the digital communication activity (high priority)
-Create P/L plan with PD team and well manage it (MI, BP%) by price guideline
-Create and execute MK campaign in collaboration with sales team
-Create BTL ideas including communication claiming & AW of POSM
-Well collaborate with all related departments and business partners to implement strategy effectively and smoothly (Create & share critical path, loading plan and necessary documents)
5) Consumer / Competitor / Channel Understanding:
-Analyze competitor situation and create attractive positioning, especially online space
-Analyze Brand Power Survey and develop plan to foster brand
-Analyze channel situation and propose appropriate action
6) Paper work:
- Prepare some mandatory documents related to MK campaign / New Products
- Proceed paper work related to MK investment for financial purpose
- Paper work for smooth operation among departments related to MK activity

Competitive salary and bonus
,#Social insurance, health insurance, unemployment insurance according to Labor Laws
,#Professional, dynamic working environment

Brand Management, Product Marketing, Cosmetic Brand, Consumer Insight, Paperwork Handling