Brand Manager
Con Cung Joint Stock Company
14th floor, Phu My Hung Tower, 08 Hoang Van Thai Street, District. 7, HCMC, Vietnam
Còn 4 tuần để ứng tuyển
Chi tiết tuyển dụng
Mức lương:
Thỏa thuận
Khu vực:
Hồ Chí Minh
Chức vụ:
Nhân viên
Hình thức làm việc:
Toàn thời gian
Lĩnh vực:
Khác
Mô tả công việc
Con Cung is the biggest omni-channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision to become #1 emotional trust and love brand in Vietnam for Mom and Baby, we are seeking for young, smart & dynamic talents to grow your career together with us as Brand Manager.
**Job Description
1. Corporate Branding
- Develop, manage and monitor all of brand marketing activities of Con Cung as a master brand, include but not limit to advertising campaign, new brand development campaign
- Supporting to Marketing Director for building up brand strategies and brand positioning including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Planning and execution of all communications and media actions on all channels
- Follow up and analyze the development of the brand (brand health, sales, market share) and propose suitable programs.
2. Brand Campaign / Project Management
- Propose, develop and implement tactical brand marketing program to drive brand love and brand affinity
- Work and follow up with Agencies and/or internal department in developing TVC, packages, POSM, communication vehicles that fit with product communication.
- Initiate develop creative, media & research briefs and brief to Agencies and/or internal Department
- Coordinate and lead internal and external partners to ensure projects done properly and at high quality.
3. Budgeting:
- Propose, manage and monitor budget for all brand marketing campaign, include but not limit to advertising campaign, new product launch campaign…
- Managing the budget for advertising and promotional items
4. Cross-function collaboration
- Manage a team of marketing people working on brand initiatives
- Work closely with commercial team, social content team and other team to deliver business’s objectives.
**About Concung.com
- Working time: 8:30 - 17:30 Monday - Friday
- Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC
**Job Description
1. Corporate Branding
- Develop, manage and monitor all of brand marketing activities of Con Cung as a master brand, include but not limit to advertising campaign, new brand development campaign
- Supporting to Marketing Director for building up brand strategies and brand positioning including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Planning and execution of all communications and media actions on all channels
- Follow up and analyze the development of the brand (brand health, sales, market share) and propose suitable programs.
2. Brand Campaign / Project Management
- Propose, develop and implement tactical brand marketing program to drive brand love and brand affinity
- Work and follow up with Agencies and/or internal department in developing TVC, packages, POSM, communication vehicles that fit with product communication.
- Initiate develop creative, media & research briefs and brief to Agencies and/or internal Department
- Coordinate and lead internal and external partners to ensure projects done properly and at high quality.
3. Budgeting:
- Propose, manage and monitor budget for all brand marketing campaign, include but not limit to advertising campaign, new product launch campaign…
- Managing the budget for advertising and promotional items
4. Cross-function collaboration
- Manage a team of marketing people working on brand initiatives
- Work closely with commercial team, social content team and other team to deliver business’s objectives.
**About Concung.com
- Working time: 8:30 - 17:30 Monday - Friday
- Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC
Quyền lợi được hưởng
13th - 16th month bonus, Incentive bonus, Performance bonus and more
,#Fast promotion opportunities based on personal ability
,#Lifestyle oriented; dynamic and energetic environment.
,#Fast promotion opportunities based on personal ability
,#Lifestyle oriented; dynamic and energetic environment.
Yêu cầu kỹ năng
Brand Management, Brand Development, FMCG
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