Brand Manager - Healthcare Nutrition
Nestlé Vietnam Limited
Floor 5, Empress Tower, 138-142 Hai Ba Trung,DaKao Ward, District 1, HCMC, Vietnam
Hết hạn
Xóa tin
Chi tiết tuyển dụng
Mức lương:
Thỏa thuận
Khu vực:
Hồ Chí Minh
Chức vụ:
Nhân viên
Hình thức làm việc:
Toàn thời gian
Lĩnh vực:
Khác
Mô tả công việc
- Manage product portfolio, set pricing strategies and ensure supply chain plans are in line with the brand plan and key targets
- Understand the portfolio’s market competitiveness and target consumers, translate the understanding into proprietary insights so as to strategize and develop quantified and measurable marketing and brand plans
- Propose, implement and oversee projects that create a clear product positioning and increase market share
- Clearly identify and communicate effectively brand priorities to the Nutrition Field Force, CCSD Manager and related agents
- Identify and develop opportunities to strengthen positioning, communication or products, using new research findings and Key Opinion Leaders
- Identify gaps pertaining to product formulation, communication, price, availability, visibility and aspects relevant to achieving superiority against competition, recommend and negotiate for innovation/renovation initiatives in coordination with regional/global
- Manage the timely preparation of annual OPL plans, revisions and dynamic forecast
- Provide effective detailing aids and supporting scientific marketing communication for existing and new products in close cooperation with the Nutrition team
- Manage the brand’s marketing, promotional, product development and PFME budgets
- Understand the portfolio’s market competitiveness and target consumers, translate the understanding into proprietary insights so as to strategize and develop quantified and measurable marketing and brand plans
- Propose, implement and oversee projects that create a clear product positioning and increase market share
- Clearly identify and communicate effectively brand priorities to the Nutrition Field Force, CCSD Manager and related agents
- Identify and develop opportunities to strengthen positioning, communication or products, using new research findings and Key Opinion Leaders
- Identify gaps pertaining to product formulation, communication, price, availability, visibility and aspects relevant to achieving superiority against competition, recommend and negotiate for innovation/renovation initiatives in coordination with regional/global
- Manage the timely preparation of annual OPL plans, revisions and dynamic forecast
- Provide effective detailing aids and supporting scientific marketing communication for existing and new products in close cooperation with the Nutrition team
- Manage the brand’s marketing, promotional, product development and PFME budgets
Quyền lợi được hưởng
Luong Thang 14
,#Chăm sóc sức khỏe toàn diện
,#Laptop cá nhân
,#Chăm sóc sức khỏe toàn diện
,#Laptop cá nhân
Yêu cầu kỹ năng
Pharmacy, Pharmaceutical Healthcare, Brand Management, Brand Planning, Branding Campaign
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