Channel & Category Development (Trade Marketing) Executive

Plan execution
• Based on Channel strategies, develop detailed implementation plan of the assigned channels for all
Consumer Dairy sub-brands: scheme and budget management, phasing, tracking of activities
• Be responsible for excellent execution of the plan
• Prepare OTIF logistics for all promotions of the assigned channel
• Take part in quarterly sales deployment and trade visit
Instore communication
• Adapt and execute in-store communication activities for the assigned Channel initiatives to
launch/relaunch of products.
• Be responsible for in-store extra visibility/ highlight and display.
• Facilitate reimbursement of display incentive, trade promotion to distributors/ retailers
• Manage Discount budget monthly and leverage Discount budget to maximize effectiveness
• Other tasks as assigned by direct supervisor

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Analytical Skills, Communication Skills, Modern Trade, Trade Marketing, Execution Skills