Communications Executive

1/ Execute the school communications content strategy across all school communication channels including News & Blogs, social media and website
- Oversee all ad hoc logistical and news communication for the school, ensuring consistency and appropriate frequency in communication.
- Engage with academic staff throughout the school to collect news and updates from the classroom and from offsite trips, events and activities.
- Managing the current website content, updating content as appropriate through the CMS and optimising website across all pages.
- Manage the creation and maintenance of blog categories and authors.
- Manage and maintain the school blog, executing the content strategy to optimise engagement with target readership and ensure that new content is published in a timely fashion.
- Support the MAC team through attendance at school recruitment events.
- Monitor web traffic using Google Analytics and other necessary tools, and conduct analysis to ensure to help improve the digital marketing communications
- Work with Marketing Manager to ensure all content is search engine optimized.
- Draw down the global News items and amplify with local stories to ensure a continuous stream of interesting and relevant updates about the school and Nord Anglia Education
2/ Build the school online community through social media, driving both followers and engagement (shares and comments)
- Draw down the social media channel strategy from global and ensure that each school social media channel is used appropriately for the target audience
- With the marketing and PR Manager and DAM, develop an appropriate engagement strategy for each social media channel (frequency and type of posts, use of paid versus unpaid activity etc.).
- Work towards an agreed target regarding number of posts per day on each social media channel in use by the school.
- Ensure that the school’s visual identity, brand character and tonality is brought to life across all social media.
- Spend quality time each day / week around the school, capturing formal events and the day to day life within the school. Aim to get content out on social media during the same day the images were taken.
- Actively work to develop content that drives the ‘conversation’ and generates engagement from the school community through shares and comments.
- Monitor key social media metrics on a weekly basis and share across the MAC team and wider school.
- With guidance from the Marketing and PR Manager & School DAM, respond to all social media questions or comments directed at the school within 24 hours during the working week.
- Develop, manage and monitor a plan for increasing school reviews, on platforms such as Google Reviews and Facebook.
3/ Ensure that all current parents are kept up to date on school news and information
- Support the academic teams in delivering weekly updates ensuring best practices and in keeping with the school’s visual identity, brand character and tonality. Cascade via Mailchimp or equivalent.
- Tracking CTR and Opening Rate on a weekly basis and communicating to all relevant stakeholders, using data to optimize what resonates with the target audience.
- Co-ordinate across the various school departments to understand the breadth of parent communications, and keep a finger on the pulse to understand from parents what is working and not working. Provide clear feedback to the academic team to enable improvement.
- Provide guidance for school colleagues for written communication such as blogs, weekly newsletters and weekly update articles to raise awareness of school activities.
- Manage the coordination and written content of the school ‘Spotlight’ magazine
- Regularly review the quality of this collateral providing timely appreciative and constructive feedback.
4/ Support the Marketing and PR Officer when required with Photography and videography repository for the school, ensuring the highest standards are adhered to in line with global guidelines and school aesthetic quality.
- Taking photography and videography around the school and during school events and activities during both the academic day, Co-Curricular activities and special events, including after school and weekends.
- Basic editing of videos for a variety of platforms including events, social media and for website
- Develop own photography, videography and editing skills, drawing on regional and global expertise.
- Lead on the live-streaming of school events that are to be broadcasted and livestreamed to a wider audience
5/ Other
- Support the Marketing & PR Manager and DAM to develop a culture where the school engages as one and works to ensure admissions is a whole school responsibility.
- Take ownership for personal development and works with Marketing and PR Manager to develop and implement a focused and straightforward Personal Development Plan.
- Contribute to the sharing of best practice in communications across the MAC school team, region and group.
- Take ownership for requesting feedback from others in a timely fashion.
- Provide both constructive and appreciative feedback both unprompted and when asked.
- Act as a role-model to other members of the MAC Team.
- May be required to perform other assignments, as necessary, including attending events and activities out of normal working hours.

Competitive salary and bonus; International environment
,#Develop your career within a fast-paced, global environment

Communication, PR Content