Communications Lead

1. Develops and implements annual operation plan of brand communications for the assigned brands and projects under the approved marketing & communications strategies
- Work with related departments and advertising agencies to devise an external advertising campaign that meets the corporate/ marketing objectives and A&P budget.
- Liaise with global and related departments to develop the advertising materials for internal media among Distributors and Customers
- Provide creative direction, concepts to internal & external audience in line with marketing strategies and business goals
- Tracking and monitor the effectiveness of the advertising campaigns
- To cooperate with Brand team and Digital team to develop content for digital apps, website, and social media
- Monitor and analyze the competitor’s advertising spending, trends and effectiveness.
Manage all business support materials (BSM) of the responsible brands and projects (i.e magazine, Starter Kit, new product launch BSMs, etc.)
- Conduct the appropriate survey and evaluate BSM sales performance for more improvement
- Coordinate with global, concerned departments and designer/ third party agencies to produce product BSMs both for sales and free distribution including leaflets, brochures, etc
- Assures adherence to all brand and style guides for art, copy...within & across brands
- Assures that materials support global application and are implemented across appropriate markets
3. To cooperate with Regulatory Affairs team for advertising licenses.
4. To handle job responsibilities by special assignments.
- Work with other departments as a team to achieve the company’s targets in each special project/assignment.

13th Month + Annual Performance Bonus
,#Premium Healthcare Insurance for Employee & Family member(s)
,#Personal Development and Career Advancement

Content Writing, Truyền Thông Sản Phẩm, Content Marketing, Truyền Thông, Communication Strategic Planning