Copywriter

The Role: Copywriter
As a Copywriter, your role is to develop, implement, and hold the quality line of the verbal angles of brand identity, storytelling, and communication. Furthermore, you will advocate the importance of humanizing digital products through words and languages for promos and campaigns. In addition, you need to demonstrate strong interpersonal, prioritization, and stakeholder management skills in collaborating with product marketing team, visual designers, content team and various other roles.
Main areas
• Ability to zoom in and out of various campaign tasks, ensuring that the quality of work for all ongoing projects are optimal and represent the brand’s tone of voice.
• Demonstrate stakeholder management skills in partnering with internal stakeholders to develop high quality creative solutions that meet overall business objectives and goals.
Responsibilities & Creative Development
- As a part of the Creative Lab team, your role as a Copywriter is to contribute ideas in ideation stage, provide copies needed for campaign deliverables and write persuasive, clear and concise copy that serves our consumers and increases click through rates.
- Collaborate with Visual Communication Designers in the making of an engaging and communicative story manifested through various design forms that caters to users' needs, at the same time achieves business goals
- Be a thought partner for the product marketing team, content team, display team, and other channel managers. Collaborate closely with the production team, brand identity team, external parties to ensure the campaign process runs smoothly.
- You are responsible for crafting creative and engaging copies for various channels that align with the Traveloka brand identity and language style.
- Develop creative strategy for 360 campaigns based on data and insights and contribute to the Big Idea deck to be presented to the stakeholders.
- Improve communicative copy and simultaneously maintain consistency across all interfaces and communication channels
- Provide understandable context and story to be translated to foreign languages
- Localization of English campaign materials to the local language.

On the job training with international teams

SEO, Copywriting, Content Writing, Market Trend Analysis, Digital Storytelling