CRM Portfolio Data Team Leader

According to Decree No.13/2023/ND-CP on protecting personal data (“PDP”), Home Credit Vietnam would apply "Personal Data Processing Agreement" with all candidates to ensure compliance with the decree.
By submitting this application to Home Credit Vietnam Finance Company Limited through Vietnamworks, you agree to allow Home Credit to proceed your provided information in accordance with Personal Data Processing Agreement that you have read, fully understood and agreed to the entire content at link https://career.homecredit.vn/en/article/id/217
Key Responsibilities:
• Oversee and manage the entire CRM customer portfolio, ensuring accuracy and completeness of customer data
• Define, create, and monitor customer lifecycle stages to identify opportunities for cross-selling, upselling and retention
• Collaborate with marketing and sales teams to design, implement, and analyze CRM-driven communication campaigns
• Track the performance of email, SMS, and other direct communication channels and optimize campaign results
• Ensure consistency of messaging across all channels and touchpoints
• Data Analysis & Reporting:
o Analyze customer behavior, and engagement metrics to generate insights that drive business decisions
o Present actionable insights and recommendations to key stakeholders and management
o Proposing new metrics, reports and data collection if needed

13th Salary Fixed and KPI Bonus
,#Premium Health Care for employees
,#15 Annual Leaves

Data reporting, Portfolio Management, SQL, Excel, Analytics