Deputy Manager - Crop Brand, Fruits And Vegetable, Agricultural Solutions

OBJECTIVES OF THE POSITION
• Be responsible for developing and executing strategic marketing campaigns that is aligned with Country Marketing, SEA Marketing to drive growth and awareness for the assigned Crop segments within the country.
• Collaborate with cross-functional teams, including sales/commercial team, Tech-service, Supply Chain, Com-Ex, Regulatory Affairs, MARCOM and other relevant functions to achieve business objectives and ensure effective campaigns implementation to deliver profitable growth and maximum market share.
MAIN AREAS OF RESPONSIBILITIES AND KEY ACTIVITIES
• Strategize and build integrated crop / brand marketing plans & campaign plans in Fruits and Vegetable (F&V) market including New Product Launches to achieve product annual sales and profit target.
• Develop country F&V crop strategy in mid-term by collecting, analyzing, and forecasting market trends, customer needs, monitoring competitors’ activities, generating product value proposition, creating BASF crop differentiated value etc to grow market share.
• Lead the execution of crop marketing campaigns; this includes
a. plan, prepare the campaigns
b. monitor campaign performance
c. track key performance indicators (KPIs) and
d. prepare regular reports for management review and continued improvement plan.
• Collaborate with the sales team to ensure alignment on campaign strategies, share best practices, and provide the necessary support to achieve sales targets.
• Lead cross functional teams to successfully plan for new product launches at least 18 months prior to launch.
• Support Sub-region Crop Lead in preparing the budget to deliver on the profitable growth expectations for the respective crop segment and lead the implementation to maximize gross profit, including pricing.
• Perform others as assigned.

Attractive salary and bonus
,#Heathcare plan
,#Professional, dynamic working environment

Agricultural Sales, Agriculture, Communication, Marketing Strategy, Sales