Future Leader Program - Senior Digital Marketing

** To ensure your application is acknowledged, please apply directly via our landing page for the One Mount Marketing Future Leader Program (REQUIRED)
and refer to the JD below if needed.
Objectives:
- You will be joining in the marketing efforts to develop and implement a clear digital marketing strategy in alignment with company direction & business priorities to achieve company targets, drive user acquisition and retention.
- This role requires an exceptional ability in understanding our customers. Work closely with stakeholders across departments: Business Development, Product, Operations, Tech & Data teams to identify, prioritize, and execute against big opportunities.
- As the Marketing team is responsible for driving multiple VinID, VinShop, OneHousing projects/ domains, the ideal candidate should possess the ability to adapt quickly in an ever-changing landscape and be ready to move with the needs of the business.
Scope of work:
1. Implementing a rotation program within the first 2 years to assume positions in different functions within the Digital Marketing domain, across companies in the ecosystem including OMD, OMC, and OMRE. This includes, but is not limited to, roles in Performance Marketing, Social Media Strategy, SEO/SEM, CRM, E-stores, etc.
2. Participating in intensive training programs for the role
3. Playing a crucial role in shaping and executing the organization's digital marketing strategy involves:
- Understanding and analyzing online market trends, digital customer behavior, and partner data to identify opportunities for digital marketing initiatives.
- Organizing and supervising the implementation of digital marketing strategies across various platforms. Proposing innovative ideas to optimize internal processes and enhance digital customer engagement.
- Planning and designing targeted digital marketing campaigns tailored to specific customer segments, ensuring these campaigns align with the digital customer journey and enhance the overall online customer experience.
- Partner with cross-functional teams to ensure constant alignment and consistency between company strategy and budget utilization
- Manage and ensure the effectiveness of Paid Performance, CRM (app push notifications, email marketing, web/ app display banner) & SEO
- Maintaining accurate records of digital marketing activities, progress, and performance outcomes to support data-driven decision-making

Premium Healthcare Program
,#Annual leave: 15 days/year and Other leaves/public holidays
,#Providing customized training courses according to business needs and upon your request

Digital Marketing, Marketing TMĐT, SEO, CRM