Head of Consumer Market Insights - Innovation and Media

- Plan, prioritize, and manage projects relating CMI, media and innovation within established budgets and deadlines. Lead, direct, evaluate, and develop team members to ensure that the team's resources are used effectively and that work schedules and targets are met.
- Uses customized research studies and syndicated studies to address specific business, brand and sales issues and formulate insight‐based recommendations linked to strategic and financial outcomes.
- Collect, compile, verify, and analyze information from internal and external sources (for example, market, demographic, economic, and other financial data) in order to develop recommendations about the implications of alternative sales, marketing, and business development strategies.
- Oversee and lead as a strong partner in the key areas of consumer, customer and market/ brand research information and insights (CMI), innovation and media & digital/e-commerce strategy as part of the Brand Marketing and wider commercial team.
- Drive the quantitative and qualitative analysis of market and consumer/customer studies to provide insights and perspectives on findings and courses of action based on results of the research.
- CMI/ Innovation - key tasks would include measuring current, and forecasting future, market activity and consumer trends; conducting primary consumer research; identifying new market opportunities; analyzing competitor activities; or evaluating the success of the organization's marketing, advertising and sales campaigns, business and brand health performance as well as the analysis of pricing, sales, and methods of operation.
- Research market conditions in local, regional, or national areas to determine potential opportunities and threats of the organization’s brands and contributes data to DGD – Marketing and Head of Brand Management.
- Maintain a database of market and competitor data as a source of accurate and up‐to‐date information for market studies in the areas of research, insights, innovation and media/digital & e-commerce.
- Media Strategy & Development - key tasks relating to media from development of media strategy in line with business and brand goals, working with agency partners and team to develop plans to meet overall goals relating to brand, business, media/digital and e-commerce
- Select and manage ongoing relationships with external research agencies and consultants to ensure strong partnership to deliver the necessary relevant market insights, expertise and good levels of service to the organization.

13th payment, Bonus
,#Laptop will be provided
,#Phone allowance

Communication Leadership, English Speaking, Analytical Data, Interpersonal Skill, Computer Skills