Marketing Executive (Senior)

The Senior Digital Marketing Executive at QANDA Study plays a key role in building and implementing digital marketing strategies to promote the company's products and services, aiming to increase growth and brand awareness. The job includes:
+ Planning and Campaign Implementation:
- Develop overall and detailed digital marketing plans for each stage, product, or specific campaign.
- Implement, manage, and optimize multi-channel advertising campaigns on platforms: Facebook, Google Ads (Search, Display, YouTube), Zalo Ads, Coc Coc, TikTok, and other channels suitable for the target audience.
- Ensure campaigns are executed on schedule, achieve high efficiency, and adhere to the approved budget.
- Work closely with the Content Marketing team, Designers, and related departments to create advertising campaigns with engaging content, suitable for the target audience and consistent with the brand message.
+ Analysis, Reporting, and Optimization:
- Monitor, measure, and analyze the effectiveness of marketing campaigns using data analysis tools (Google Analytics, Facebook Analytics, etc.).
- Evaluate campaign performance based on established KPIs (CPA, ROI, ROAS, Conversion Rate, Reach, Engagement, etc.).
- Prepare periodic reports and propose optimization solutions based on analysis results to improve campaign performance and optimize costs.
- Control and optimize advertising costs within the allocated budget, ensuring maximum efficiency.
+ Supporting Other Marketing Activities:
- Support the organization of events, seminars, PR activities, and other offline marketing activities (if any).
- Work with partners, agencies, and marketing service providers (if any).
- Contribute ideas and propose new marketing strategies based on market trends and customer needs.

Attractive salary matching your capabilities, and bi-annual bonuses, Tet bonus and seniority bonus.
,#100% official salary and social insurance during the probation period.
Annual leave according to Labor Law + additional leave + Birthday leave + Fresh leave (up to 20 days/year).
,#Endless fun with many exciting internal company events: workshop, company trips, holidays, birthdays, etc.

Digital Marketing, Social Media Management, Content Creation, SEO Management, Marketing Campaign