Marketing Leader

Marcel Group - a strategic partner of Openasia in F&B industry - operates restaurants and bars throughout Vietnam, featuring its two primary brands: Marcel Gourmet Burger and Café Marcel.
We follow a simple philosophy: bringing the gourmet factor in every aspect of all our concepts. We maintain a casual yet professional work environment, prioritizing close relationships with our teams and providing career development opportunities through tailored training programs.
Website: https://www.marcel.vn/about
POSITION PURPOSE
1 – Research the market, positioning Marcel brand to increase revenue
2 – Handle all Marketing activities: online, offline, …
3 – Support GM, Sales and cooperate with Operation team
SCOPE OF WORK / RESPONSIBLITIES
1. Branding & Research
- Conduct market research to identify trends and opportunities in the F&B industry to propose overall brand goals
- Collaborate with the culinary team and operations team to develop and implement marketing strategies to increase brand awareness and brand engagement to drive traffic and increase revenue for the restaurants
- Create marketing/communication plan to deliver overall brand marketing objectives with detailed timeline and budget
2. Implementation
- Develop content for the restaurant on online platforms: Google, Facebook, Tiktok, Instagram, ...
- Work closely with internal stakeholders and manage external marketing agencies to successfully execute marketing campaigns on organic channels and paid media
- Directly execute ideas for marketing activities and promotional events
- Manage and monitor social media platforms, handle customer feedback online to ensure healthy and attractive brand presence in online and offline channel of the restaurants.
- Analyze sales data and customer feedback to optimize marketing strategies and feedback to the culinary & operations team.
Track and analyze the performance of marketing campaigns, measure brand awareness and report on progress towards brand goals and sales.
Other tasks assigned by the line manager:
Deliver reports, analysis, and other tasks as requested.

Competitive salary packages and bonus-scheme.
,#Insurance policy (including social insurance and all benefits according to Labor Law).
,#Discount of 30% for Marcel outlets.

Creative Design, Marketing Strategy, Brand Development, F&B Business, Budget Management