Marketing Manager

1. Market research and brand definition
• Manage the Digital Marketing team to identify market segments and conduct market
research to identify the needs of the targeted customers in the market
• Develop marketing strategies (channels identification, resource allocation, target selection,
messaging) and prepare annual and quarterly content calendar with the objective of brand
awareness
• Consult all customers facing functions to understand the selling points of the brand
• Conduct a competitors’ analysis to identify the strengths and key differentiators of the brand
• Define brand positioning and create / leverage brand message, key selling points and brand
guidelines
• Monitor market trends, identify new opportunities and adjust the brand positioning
accordingly
2. Lead acquisition
• Manage the Digital Marketing team to identify market segments and conduct market
research to identify the needs of the targeted customers in the market
• Planning prepare quarterly and monthly ads calendar to achieve the objective of lead
acquisition
• Oversee the preparation of the marketing content required to deliver the marketing strategies
on time for both offline and online
• Oversee the execution of the marketing offline strategies, online and offline, and closely
monitor the outcomes
• Maintain effective communication with the customer-facing teams (Telemarketing, Sales,
Direct Sales Force, Service and Event Teams) to ensure the effectiveness of the marketing
strategies and adjust as required to attain the set objectives
• Prepare, monitor, and manage the marketing budge
3. Sales Support
• Conceptualize, plan, and implement the monthly promotion plan with the commercial team
• Prepare and provide the marketing materials required by the commercial team
• Manage the marketing material inventory in collaboration with Finance
4. Brand and marketing effectiveness
• Determine all required brand and marketing assets for the organization, online and offline,
including in-center signage, website, social media platforms, …
• Ensure that all marketing assets of the brand are in line with the brand guidelines and
maintained appropriately
• Always look for innovative tools and procedures to improve the brand awareness and
marketing effectiveness
5. Team management
• Recruit, train and manage the performance of the marketing team members
• Provide direction, guidance, and leadership to the Marketing department to deliver the
expected outcomes from the function
• Set, monitor, and report on the departments’ objectives to the management team

Payment of social insurance, health insurance and unemployment insurance premium is paid by the company.
,#Paid Annual leave
,#Paid professional training and development
,#Competitive salary
Welfare policy: travel, salary and bonus according to the company's regulations
Opportunities for promotion and career development
Professional, fun and exciting work environment

Brand Management, Communication, Digital Marketing, Market Research, Team Management