Marketing Manager
CÔNG TY TNHH CON ĐƯỜNG GIÁO DỤC (EDUPATH)
400 Điện Biên Phủ, Phường 11, Quận 10, TP.HCM
Còn 4 tuần để ứng tuyển
Chi tiết tuyển dụng
Mức lương:
Thỏa thuận
Khu vực:
Hồ Chí Minh
Chức vụ:
Nhân viên
Hình thức làm việc:
Toàn thời gian
Lĩnh vực:
Khác
Mô tả công việc
1. Market research and brand definition
• Manage the Digital Marketing team to identify market segments and conduct market
research to identify the needs of the targeted customers in the market
• Develop marketing strategies (channels identification, resource allocation, target selection,
messaging) and prepare annual and quarterly content calendar with the objective of brand
awareness
• Consult all customers facing functions to understand the selling points of the brand
• Conduct a competitors’ analysis to identify the strengths and key differentiators of the brand
• Define brand positioning and create / leverage brand message, key selling points and brand
guidelines
• Monitor market trends, identify new opportunities and adjust the brand positioning
accordingly
2. Lead acquisition
• Manage the Digital Marketing team to identify market segments and conduct market
research to identify the needs of the targeted customers in the market
• Planning prepare quarterly and monthly ads calendar to achieve the objective of lead
acquisition
• Oversee the preparation of the marketing content required to deliver the marketing strategies
on time for both offline and online
• Oversee the execution of the marketing offline strategies, online and offline, and closely
monitor the outcomes
• Maintain effective communication with the customer-facing teams (Telemarketing, Sales,
Direct Sales Force, Service and Event Teams) to ensure the effectiveness of the marketing
strategies and adjust as required to attain the set objectives
• Prepare, monitor, and manage the marketing budge
3. Sales Support
• Conceptualize, plan, and implement the monthly promotion plan with the commercial team
• Prepare and provide the marketing materials required by the commercial team
• Manage the marketing material inventory in collaboration with Finance
4. Brand and marketing effectiveness
• Determine all required brand and marketing assets for the organization, online and offline,
including in-center signage, website, social media platforms, …
• Ensure that all marketing assets of the brand are in line with the brand guidelines and
maintained appropriately
• Always look for innovative tools and procedures to improve the brand awareness and
marketing effectiveness
5. Team management
• Recruit, train and manage the performance of the marketing team members
• Provide direction, guidance, and leadership to the Marketing department to deliver the
expected outcomes from the function
• Set, monitor, and report on the departments’ objectives to the management team
• Manage the Digital Marketing team to identify market segments and conduct market
research to identify the needs of the targeted customers in the market
• Develop marketing strategies (channels identification, resource allocation, target selection,
messaging) and prepare annual and quarterly content calendar with the objective of brand
awareness
• Consult all customers facing functions to understand the selling points of the brand
• Conduct a competitors’ analysis to identify the strengths and key differentiators of the brand
• Define brand positioning and create / leverage brand message, key selling points and brand
guidelines
• Monitor market trends, identify new opportunities and adjust the brand positioning
accordingly
2. Lead acquisition
• Manage the Digital Marketing team to identify market segments and conduct market
research to identify the needs of the targeted customers in the market
• Planning prepare quarterly and monthly ads calendar to achieve the objective of lead
acquisition
• Oversee the preparation of the marketing content required to deliver the marketing strategies
on time for both offline and online
• Oversee the execution of the marketing offline strategies, online and offline, and closely
monitor the outcomes
• Maintain effective communication with the customer-facing teams (Telemarketing, Sales,
Direct Sales Force, Service and Event Teams) to ensure the effectiveness of the marketing
strategies and adjust as required to attain the set objectives
• Prepare, monitor, and manage the marketing budge
3. Sales Support
• Conceptualize, plan, and implement the monthly promotion plan with the commercial team
• Prepare and provide the marketing materials required by the commercial team
• Manage the marketing material inventory in collaboration with Finance
4. Brand and marketing effectiveness
• Determine all required brand and marketing assets for the organization, online and offline,
including in-center signage, website, social media platforms, …
• Ensure that all marketing assets of the brand are in line with the brand guidelines and
maintained appropriately
• Always look for innovative tools and procedures to improve the brand awareness and
marketing effectiveness
5. Team management
• Recruit, train and manage the performance of the marketing team members
• Provide direction, guidance, and leadership to the Marketing department to deliver the
expected outcomes from the function
• Set, monitor, and report on the departments’ objectives to the management team
Quyền lợi được hưởng
Payment of social insurance, health insurance and unemployment insurance premium is paid by the company.
,#Paid Annual leave
,#Paid professional training and development
,#Competitive salary
Welfare policy: travel, salary and bonus according to the company's regulations
Opportunities for promotion and career development
Professional, fun and exciting work environment
,#Paid Annual leave
,#Paid professional training and development
,#Competitive salary
Welfare policy: travel, salary and bonus according to the company's regulations
Opportunities for promotion and career development
Professional, fun and exciting work environment
Yêu cầu kỹ năng
Brand Management, Communication, Digital Marketing, Market Research, Team Management
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