Performance Marketing Analyst

● Responsible for managing Display Marketing, Search Engine Marketing, and Paid App Install campaigns for one or more products in either domestic or international market (initiation, planning, execution, optimization, reporting), in order to drive business performance to achieve set KPI.
● Provide support in large scale performance marketing strategies, planning, and execution across the portfolio of accounts (e.g. SEM, GDN, Video advertising, programmatic, app install)
● Track and measure all digital marketing metrics including, but not limited to, actual spend, conversion volumes, ROAS metrics, competitive metrics
● Analyze large set of data to identify market trends, user behavior, and insights for recommendation of marketing and business strategy
● Execute tests and experiment based on statistical methods and science to drive maximum ROI
● Manage campaign budget effectively by planning for seasonality factor through accurate forecasting
● Perform ongoing review & monitoring on daily execution of paid social (Facebook, Instagram, etc.) as well as provide recommendation to optimize online content and improve conversion rates
● Coordinate with stakeholders as part of campaigns execution

On the job training with international teams

Social Media Marketing, Digital Marketing, Marketing Strategy, Performance Campaign, Performance Management