Platform Marketing (6 month contract)

1. Campaign Execution and Optimization
● Develop mechanisms and content direction for User programs with the objective to improve Traveloka Customer acquisition, Retention and Growth
● Execute and continuously optimize campaigns across marketing channels, including creating landing pages, push notifications, merchandising emails, and other placements across platforms (App, Mobile Web, Website).
● Provide feedback and ensure quality control for campaign assets, including visuals, copy, and motion.
● Manage technical and promotional mechanisms, including optimizing coupon distribution, brainstorming user activities, testing coupons to prevent abuse, monitoring budget absorption.
2. Project management & Coordination
● Collaborate with multiple stakeholders (Designers, Customer Service, Partnership, Central Platform, Product) to deliver campaign activities on time, optimize traffic and conversion to transaction, and ensure efficient end-to-end execution processes.
● Coordinate with outreach marketing channels, including Performance Marketing, Social Media, to increase traffic and optimize Traveloka conversion rate.
3. Data Analysis and Reporting
● Utilize analytical tools and metrics to evaluate the performance of campaigns, including but not limited to click-through rates, conversion rates, and engagement metrics.
● Identify trends, patterns, and insights from campaign data to inform future strategies and optimizations.
● Generate comprehensive reports detailing campaign performance, key findings, and actionable recommendations for improvement.
● Proactively identify areas for improvement in campaign performance and propose data-driven solutions to address them.

On the job training with international teams

Campaign Execution, Data Analysis, Project Management, Digital Platform, Social Media Optimization