Product Manager - Anessa Brand
Shiseido Cosmetics Vietnam CO., LTD
27th Floor, Vietcombank Tower, 05 Me Linh Square, Ben Nghe Ward, District 1, HCMC
Hết hạn
Xóa tin
Chi tiết tuyển dụng
Mức lương:
Thỏa thuận
Khu vực:
Hồ Chí Minh
Chức vụ:
Nhân viên
Hình thức làm việc:
Toàn thời gian
Lĩnh vực:
Khác
Mô tả công việc
JOB PURPOSE:
Understand & translate Brand’s objectives into Strategic IMC plan, measures and develop detailed execution plans for annual marketing plan in order to build & develop strong brand awareness.
Be the Lead for Brand Creativity direction.
Plan & monitor Digital aspects to support brand marketing strategies.
Work closely with the Brand Team & all Sales Channel to the synergized the brand building.
MAIN ACCOUNTABILITIES:
1. Planning (30%)
- Develop a strategic IMC plan to build & promote Brand marketing aspect & manage brand marketing activities on all channels.
- Work closely with the Ecommerce Commercial Team & Channel Sales Team to develop annual marketing calendars & plans for online & offline business growth.
- Lead Creativity direction
- Propose local digital marketing strategies based on Brand business plan.
- Analyze & improve the digital performance, online media budget and expected brand ranking, monitoring communications, marketing campaigns.
- Manage product portfolio.
- Monitor and update Marketing activities promoting Brand’s competitive products.
- Monitor, analyze and evaluate domestic market trends, consumer behavior and competitor activity to identify market opportunities for the product.
- Support in other Brand activities
2. Sales Target (20%)
- Implement online & offline marketing activities to strengthen Brand awareness and bring traffic to counters and monitoring sales performance.
- Build concepts based on marketing strategies and brand DNA and inspire internal customers to get buy in and inputs.
3. Ensuring profits (10%)
- Manage digital marketing activities within approved budget.
- Optimize online marketing expense by combined dealings with publishers and media booking agencies
- Review ROI marketing activities and propose any adjustment/ investment.
4. Customers and other external relationships (20%)
- Develop and maintain collaborative relationships with KOL, agencies and other partners to get support when needed.
- Monitor, analyze and evaluate product performance and customer feedback to generate new campaign ideas to meet customer needs.
5. Human Resources Development (10%)
- Manage direct reports for their performance to ensure team is performing on track (Ex: aligned with functional objectives, and up to expected level) as well as their professional career development.
- Coordinate with HRBP in people related matters (e.g. staffing, performance management, talent development, …)
6. Others (10%)
- To take other assignments as assigned by Line Manager & Brand Head
Understand & translate Brand’s objectives into Strategic IMC plan, measures and develop detailed execution plans for annual marketing plan in order to build & develop strong brand awareness.
Be the Lead for Brand Creativity direction.
Plan & monitor Digital aspects to support brand marketing strategies.
Work closely with the Brand Team & all Sales Channel to the synergized the brand building.
MAIN ACCOUNTABILITIES:
1. Planning (30%)
- Develop a strategic IMC plan to build & promote Brand marketing aspect & manage brand marketing activities on all channels.
- Work closely with the Ecommerce Commercial Team & Channel Sales Team to develop annual marketing calendars & plans for online & offline business growth.
- Lead Creativity direction
- Propose local digital marketing strategies based on Brand business plan.
- Analyze & improve the digital performance, online media budget and expected brand ranking, monitoring communications, marketing campaigns.
- Manage product portfolio.
- Monitor and update Marketing activities promoting Brand’s competitive products.
- Monitor, analyze and evaluate domestic market trends, consumer behavior and competitor activity to identify market opportunities for the product.
- Support in other Brand activities
2. Sales Target (20%)
- Implement online & offline marketing activities to strengthen Brand awareness and bring traffic to counters and monitoring sales performance.
- Build concepts based on marketing strategies and brand DNA and inspire internal customers to get buy in and inputs.
3. Ensuring profits (10%)
- Manage digital marketing activities within approved budget.
- Optimize online marketing expense by combined dealings with publishers and media booking agencies
- Review ROI marketing activities and propose any adjustment/ investment.
4. Customers and other external relationships (20%)
- Develop and maintain collaborative relationships with KOL, agencies and other partners to get support when needed.
- Monitor, analyze and evaluate product performance and customer feedback to generate new campaign ideas to meet customer needs.
5. Human Resources Development (10%)
- Manage direct reports for their performance to ensure team is performing on track (Ex: aligned with functional objectives, and up to expected level) as well as their professional career development.
- Coordinate with HRBP in people related matters (e.g. staffing, performance management, talent development, …)
6. Others (10%)
- To take other assignments as assigned by Line Manager & Brand Head
Quyền lợi được hưởng
Social insurance, health insurance, unemployment insurance - from starting date
,#14 days annual leave
,#Laptop
,#14 days annual leave
,#Laptop
Yêu cầu kỹ năng
Marketing, Strategic Marketing Management, Digital Marketing, Creativity
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