Senior Category Manager - China Brand & ISC (Chinese Speaking)

Category Strategy & Business Growth
- Identify and onboard new Chinese-owned sellers and China-based brands, driving cross-border e-commerce (CBEC) growth.
- Define and execute the growth strategy across multiple product clusters, ensuring alignment with Lazada’s business objectives.
- Develop category expansion plans, optimizing pricing, product assortment, promotions, and traffic strategies.
- Monitor market trends, competitive dynamics, and consumer behavior to refine category strategies.
Chinese Seller & Brand Management
- Support Chinese sellers in optimizing their store performance, sales strategies, and operational efficiency.
- Manage and develop strong relationships with Chinese-speaking sellers, distributors, and brands, ensuring long-term partnerships.
- Lead negotiations and execute Joint Business Plans (JBPs) with key Chinese suppliers and brands.
- Work closely with Lazada’s regional and international teams to enhance seller onboarding and cross-border operations.
Sales Performance & Data Analytics
- Track and analyze sales performance, GMV, conversion rates, and key seller metrics to identify growth opportunities.
- Use data insights to optimize pricing, promotions, and campaign effectiveness.
- Develop forecasting models and performance dashboards in collaboration with Business Intelligence teams.
- Identify gaps in category performance and implement corrective actions.
Team Leadership & People Management
- Set clear performance KPIs, track progress, and provide coaching for team development.
- Foster a high-performance culture, encouraging ownership, collaboration, and innovation.
- Lead and mentor a team of Key Account Managers, ensuring alignment with category objectives.
- Support the team in managing complex negotiations and handling seller escalations.
Cross-Functional Collaboration
- Coordinate with Operations & Logistics teams to enhance seller fulfillment and supply chain efficiency.
- Work with Marketing teams to execute cluster-specific campaigns and category promotions.
- Align with Finance teams to ensure sustainable pricing strategies and profitability.
- Collaborate with Regional & China-based teams to drive cross-border supply chain improvements and seller onboarding.

Performance bonus

Category Management, E-commerce, Brand Management, Chinese, Retail industry knowledge