Senior Content Marketing Specialist (Upto $7000)

ABOUT THE ROLE
Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.
As a Senior Content Marketing Specialist
at Crossian, you will employ your expertise in product research, target audience analysis, copywriting and content strategy to generate the most effective digital/ product marketing content, including social media ad content and product descriptions. Reporting to our Marketing Manager, you will collaborate with our in-house teams (Graphics, Video, Performance Marketing, etc.) to make your ideas become reality, bringing added value to the customer and our business.
This is a challenging but exciting digital content marketing position that will expand your horizons in digital/ product marketing. As a result, you will be rewarded and appreciated accordingly. Now the answer is up to you: Are you ready to join the crew?
WHAT YOU WILL DO
1. Product Strategy and Planning
• Research and keep track of e-commerce market movement
• Identify viral product trends on multiple platforms & marketplace, build product portfolio from team members to achieve business goals.
• Collaborate with cross-functional teams to ensure content aligns industry trends and customer needs.
• Mastermind a content calendar that keeps engagement high and conversions rolling in.
2. Content Creation and Distribution
• Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites.
• Keep a keen eye on content performance and metrics, optimizing for conversions.
• Collaborate with designers, videographers, and other creators to make visually arresting content.
3. Analytics and Performance Optimization
• Collaborate with the Performance Marketing Team to track, analyze, and report on content marketing metrics and KPIs to measure campaign effectiveness.
• Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate.
• Stay up-to-date with industry trends and best practices in content marketing, implementing innovative strategies to drive results.

Global health insurance package for yourself and direct family members, plus annual health checkup
,#12 days of paid annual leave, plus seniority paid leave
,#General company T&D Program
,#5-star annual Summer Summit, budget for frequent team building activities and other monthly/ quarterly/ annual company events
,#A Pantry & a Crossian Cafe stocked with goodies, ready to serve
,#Full salary during probation & Guaranteed 13th month salary

Content creation, Content Marketing, Copywriting, Graphic Design, E-commerce