Trade Marketing Executive
Pernod Ricard Vietnam
Head Office: 26th Floor, Vietcombank Tower, No.5 Cong Truong Me Linh, Ben Nghe Ward, District 1, Ho Chi Minh City
Hết hạn
Xóa tin
Chi tiết tuyển dụng
Mức lương:
Thỏa thuận
Khu vực:
Hồ Chí Minh
Chức vụ:
Nhân viên
Hình thức làm việc:
Toàn thời gian
Lĩnh vực:
Khác
Mô tả công việc
JOB SUMMARY
The Trade Marketing Executive for the respective channel plays a pivotal role in executing channel-specific strategies, enhancing brand presence, and optimizing activities’ return on investment (ROI). This position requires a blend of understanding the business background & strategy to demonstrate in their own work and vice versa, analytical acumen, and operational excellence.
KEY RESPONSIBILITIES
1. Channel Management:
• Develop and execute channel-specific activities such as promotions and activations at outlet levels which aligned with the channel strategy, commercial planning and assigned budget to enhance brand awareness, drive demand, and recruit new user.
• Ensure right implementation of customer segmentation (PROS) and channel playbook (Channel Picture of Success)
• As a Trade Marketing gatekeeper, collaborate with Sales to create best-in-class activities aligned with PROS, channel segmentation, activation frameworks and adhered to sales achievement threshold for the Brand Activation contracted outlets. Also, explore other regional/seasonal approaches to add value to on-trade customers and drive channel growth.
• Elevate channel visibility by creating and strategically deploying Point-of-Sale
Materials (POSMs) that adhere with brand and channel guidelines to reinforce our brand identity and messaging consistently across all touchpoints, with objective to maximize brand exposure and attract the attention of the target audience, ultimately driving demand and user recruitment.
• Monitor and evaluate the impact of promotional and activation initiatives.
• Drive Point-Of-Sale effectiveness targets and deliver a strong ROI % on all spend.
2. Business Acumen & Intelligence:
• Perform comprehensive channel analysis on a monthly and quarterly basis to evaluate channel performance metrics and identify growth opportunities.
• Actively stay informed about market trends, competitor activities, and consumer behavior to provide input to ensure PRVN’s offerings remain aligned with market needs.
• Translate analytical insights into actionable strategies to drive channel development, including distribution and sales.
• Contribute to lead business environment watch, distribution channels and customer trends monitoring, customers / consumer insights from the field to ensure PRVN offer's continuous alignment with market needs.
3. Budgeting & Control:
• Formulate operational plan for Channel Marketing with key activities and detailed budgets for the annual Budget Plan, track budgets, to ensure alignment with strategic guidelines and trade A&P efficiency without overspending by channel/ by region.
• Lead budget spending tracking, contracts & payments follow up.
The Trade Marketing Executive for the respective channel plays a pivotal role in executing channel-specific strategies, enhancing brand presence, and optimizing activities’ return on investment (ROI). This position requires a blend of understanding the business background & strategy to demonstrate in their own work and vice versa, analytical acumen, and operational excellence.
KEY RESPONSIBILITIES
1. Channel Management:
• Develop and execute channel-specific activities such as promotions and activations at outlet levels which aligned with the channel strategy, commercial planning and assigned budget to enhance brand awareness, drive demand, and recruit new user.
• Ensure right implementation of customer segmentation (PROS) and channel playbook (Channel Picture of Success)
• As a Trade Marketing gatekeeper, collaborate with Sales to create best-in-class activities aligned with PROS, channel segmentation, activation frameworks and adhered to sales achievement threshold for the Brand Activation contracted outlets. Also, explore other regional/seasonal approaches to add value to on-trade customers and drive channel growth.
• Elevate channel visibility by creating and strategically deploying Point-of-Sale
Materials (POSMs) that adhere with brand and channel guidelines to reinforce our brand identity and messaging consistently across all touchpoints, with objective to maximize brand exposure and attract the attention of the target audience, ultimately driving demand and user recruitment.
• Monitor and evaluate the impact of promotional and activation initiatives.
• Drive Point-Of-Sale effectiveness targets and deliver a strong ROI % on all spend.
2. Business Acumen & Intelligence:
• Perform comprehensive channel analysis on a monthly and quarterly basis to evaluate channel performance metrics and identify growth opportunities.
• Actively stay informed about market trends, competitor activities, and consumer behavior to provide input to ensure PRVN’s offerings remain aligned with market needs.
• Translate analytical insights into actionable strategies to drive channel development, including distribution and sales.
• Contribute to lead business environment watch, distribution channels and customer trends monitoring, customers / consumer insights from the field to ensure PRVN offer's continuous alignment with market needs.
3. Budgeting & Control:
• Formulate operational plan for Channel Marketing with key activities and detailed budgets for the annual Budget Plan, track budgets, to ensure alignment with strategic guidelines and trade A&P efficiency without overspending by channel/ by region.
• Lead budget spending tracking, contracts & payments follow up.
Quyền lợi được hưởng
Competitive Salary Package
,#Premium Health Insurance for employee and family member
,#Dynamic and Fast Growing Company
,#Premium Health Insurance for employee and family member
,#Dynamic and Fast Growing Company
Yêu cầu kỹ năng
Trade Marketing, Marketing, Cross Channel Marketing, Multinational, English
-
South Region Senior Clinical Application Executive Olympus Medical Systems Vietnam Co., Ltd. Thỏa thuận
-
Nhân Viên Cửa Hàng Domino'S Pizza CÔNG TY TNHH DỊCH VỤ THỰC PHẨM VÀ GIẢI KHÁT VIỆT NAM (VFBS) 5.4 - 6 Triệu
-
Key Account Manager (Thiết Bị Massage, Điện Gia Dụng, Phụ Kiện Điện Thoại) CÔNG TY TNHH ORRO HOME Thỏa thuận