Trade Marketing Executive (TOFT)
Pernod Ricard Vietnam
Head Office: 26th Floor, Vietcombank Tower, No.5 Cong Truong Me Linh, Ben Nghe Ward, District 1, Ho Chi Minh City
Hết hạn
Xóa tin
Chi tiết tuyển dụng
Mức lương:
Thỏa thuận
Khu vực:
Hồ Chí Minh
Chức vụ:
Nhân viên
Hình thức làm việc:
Toàn thời gian
Lĩnh vực:
Khác
Mô tả công việc
JOB SUMMARY
At the heart of this role is play in driving channel development, category management, and digitalized trade solutions execution.
Key responsibilities include synchronizing consumer strategies with channel strategies, accelebrating at home consumption demand, implementing visual merchandising, and supporting the brand’s growth in tradditional off-trade market.
KEY RESPONSIBILITIES
1. Channel activation/ Animation & Visibility:
• Based on the channel strategy, commercial planning, and assigned budget, leverage brand target audience/ channel insights to amplify brand message to ensure excellence on the Brand activation and Category demand creation at outlet level.
• Create and implement channel development strategy and category management in areas of visibility, trade program and channel activation ensuring strong brand and category demand creation at Point-of-Purchase.
• Drive digitalized trade solutions execution.
• Develop and execute trade program to accelerate home consumption.
• Collaborate with sale team/regional trade MKT to execute and mornitoring trade activity.
• Drive Point-Of-Sale effectiveness targets and deliver a strong ROI % on all spend.
2. Category Management:
• Source and analyse category insights and information in order to provide key accounts well developed category management consultation to include range optimization, visibility and display guidance.
3. Business Information & Intelligence:
• Contribute to lead business environment watch, distribution channels and customer trends monitoring, customers / consumer insights from the field to ensure PRVN offer's continuous alignment with market needs.
4. Budgeting & Control:
• Formulate operational plan for Channel Marketing with key activities and detailed budgets for the annual Budget Plan, track budgets, to ensure alignment with strategic guidelines and trade A&P efficiency without overspending by channel/ by region.
• Lead budget spending tracking, contracts & payments follow up.
At the heart of this role is play in driving channel development, category management, and digitalized trade solutions execution.
Key responsibilities include synchronizing consumer strategies with channel strategies, accelebrating at home consumption demand, implementing visual merchandising, and supporting the brand’s growth in tradditional off-trade market.
KEY RESPONSIBILITIES
1. Channel activation/ Animation & Visibility:
• Based on the channel strategy, commercial planning, and assigned budget, leverage brand target audience/ channel insights to amplify brand message to ensure excellence on the Brand activation and Category demand creation at outlet level.
• Create and implement channel development strategy and category management in areas of visibility, trade program and channel activation ensuring strong brand and category demand creation at Point-of-Purchase.
• Drive digitalized trade solutions execution.
• Develop and execute trade program to accelerate home consumption.
• Collaborate with sale team/regional trade MKT to execute and mornitoring trade activity.
• Drive Point-Of-Sale effectiveness targets and deliver a strong ROI % on all spend.
2. Category Management:
• Source and analyse category insights and information in order to provide key accounts well developed category management consultation to include range optimization, visibility and display guidance.
3. Business Information & Intelligence:
• Contribute to lead business environment watch, distribution channels and customer trends monitoring, customers / consumer insights from the field to ensure PRVN offer's continuous alignment with market needs.
4. Budgeting & Control:
• Formulate operational plan for Channel Marketing with key activities and detailed budgets for the annual Budget Plan, track budgets, to ensure alignment with strategic guidelines and trade A&P efficiency without overspending by channel/ by region.
• Lead budget spending tracking, contracts & payments follow up.
Quyền lợi được hưởng
Competitive Salary Package
,#Premium Health Insurance for employee and family member
,#Dynamic and Fast Growing Company
,#Premium Health Insurance for employee and family member
,#Dynamic and Fast Growing Company
Yêu cầu kỹ năng
Trade Marketing, Marketing, Cross Channel Marketing, Multinational
-
BA - Chuyên Viên Tư Vấn Mỹ Phẩm Tại Hasaki/Waston CÔNG TY TNHH TƯ VẤN GIẢI PHÁP DOANH NGHIỆP TPC 8 - 11 Triệu