Trade Marketing Manager Modern Trade Channel

1. BASIC PURPOSE OF THE POSITION:
• Elevate Trade Marketing as strategic commercial function in the company with the objective to maximize Net Sales and Contribution Margin of the Company by managing all aspects of in-store execution, shopper insights and channel-specific customer management.
• Should work in close partnership with Sales and Marketing functions and in alignment with key commercial strategies - while providing an independent view on trade marketing strategies and priorities.
• As a member of PVM Vietnam management team, participates in overall management of the business and organization.
2. PRINCIPAL ACCOUNTABILITIES:
Lead trade plan for total channel
• Build and synchronized channel activities to deliver brand/company objectives.
• Manage trade spend, tracking and measure effective spending across accounts in Modern Trade
• Work with field sales team for excellent operation, ensure new launch, focus agenda well executed.
• Lead channel review to definite issue/opportunities of each sub-channel (Hypermarket/Supermarket – Ministore – CVS), well matching with brand objectives with customer needs to drive business growth.
• Develop customer & shopper insights for total channel. Translate insights into business opportunities
• Work with regional team and Modern Trade customers in projects such as Spaceman, seasonal campaigns…
Work out monthly rolling tasks for total channels
• Prepare promotion volume with attention to market performance, brand focus
• Validate baseline by channels/ accounts, segments (SKUs if required) and work on assumptions as input for rolling 24-month forecast and work on continuous forecast accuracy improvement across stakeholders, and come up with plan to cover gap/opportunity with speed
• Co-ordinate with Marketing and Demand teams to plan NPDs’ forecast with clear assumptions and conduct evaluation on periodical basis
• Support team to prepare selling story with key stakeholders/customer to win in key event
• Prepare monthly and quarterly plan in monthly meeting with cross functions
Co-work with marketing team in launch/ re-launch and consumer promotion activities
• Provide input for marketing to build budget, scheme and communication plans
• Work out the brief for BTL agencies and sales team
• In charge of in-store POSM design, briefing POSM for production and installation in store
Develop and lead all trade promotions
• Lead initiative channel activities to build customer loyalty and to manage channel conflict
• Build promotion strategy for different sub-channels, store types (HM,SM, Ministore, CVS)
• Lead and support team the communication to internal and external
• Manage POSM production gift sourcing, complied with company process and policy
• Conduct ROI and post-promotion evaluation
• Be Champion for cross channel projects
Coach, supervise and manage performance of Direct reports
• Provide coaching and support for subordinates
• Conduct frequent performance review, identify capability gap and help subordinates on career development plan
• Drive compliance among the team

Attractive package
,#Good training courses
,#Company bus

Trade Marketing, FMCG, Modern Trade Planning, English, Trade Category Management