Assistant Brand Manager

JOB SCOPE & CORE DELIVERABLES
• The Assistant Brand Manager supports his/her Brand Manager in managing the assigned core brand & innovation development:
•
• Assist to develop the national Brand Marketing Plan, guided by regional marketing plan, to meet company goals.
• Work with the multifunctional partners to implement the plan in the marketplace and monitor performance of the support plans.
• Assist in the Brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.
• Assist line manager to explore, develop & launch key innovations within strategic business agenda
PERIMETERS OF THE JOB
Number of reports (direct & indirect): 0
RESPONSIBILITIES – WHAT DOES SUCCESS LOOK LIKE?
- Participate in the development of relevant methods, tools for market research. Apply suited strategies for products are driven through different channels (GT and MT).
- Monitor and analyze brand performance and market development based on internal and external data sources (e.g. sell-in/out, distribution check, qualitative and quantitative market research, as well as via frequent market visits).
- Propose brand activity plans in line with approved annual brand plans.
- Propose appropriate recommendations based on brand analysis.
- Participate in the development of the brand/product strategies and tactics.
- Initiate research and development ideas to improve brand performance, including propose product development brief and market research brief.
- Assists in developing and executing promotional initiatives (promotion, activation, sponsorships, etc...) to profitably increase consumption within budgeted parameters.
- Take lead to proactively report, align with Brand Manager on the status of assigned projects & new initiatives.
- Follow up with other departments, e.g. production, RID, QC, finance, sales & trade marketing, as well as external agencies, to ensure marketing projects are executed on time and in required quality.
- Hold self-accountable for budget of brand responsible for and conduct cost-benefit analyses on assigned marketing projects.
- Lead Monthly BI (Business Intelligence) report, monitor & update in-time competitive activity & information related to category.
- Execute any other marketing projects assigned by line manager.

.

Brand Management, Brand Planning, Data Analysis, Market Research, Marketing Analytics