Brand Manager - Dove Skin Cleansing

Main Purpose Of The Job
• Leaf-frog the growth of the Brand through landing Consumer-Centric Brand Strategy via revitalization and re-excitement of the core portfolio, with outstanding execution of different brand aspects, including but not limited to product mix, proposition, claims, social engagement, digital consideration, on-ground activations, brand events.
• Expand brand presence and standing across different price-tier, existed and potential demand-spaces, with new mix exploration, social content creation and massive content conversion that drives new portfolios in the new digital-social space.
• Advocate for consumer needs, desires and brand enthusiasm across the business as a whole.
• Lead with understand consumer barriers and triggers, then offer the undeniably attractive marketing mix.
• Provide market-, social-, customer-insights driven input into innovation platform projects and brand deployment planning to ensure future market demands and emerging engagement platform are well met and satisfied.
• Spearhead innovative thinking in platform choice, engagement tactics, deployment strategy to develop an unmissable and outstanding brand offer to our consumers.
• Achieve brand share and profitable growth by effectively translating brand and marketing strategies into dedicated market-deaveraging and customer-specific plans (including customized activities when needed).
Main Accountabilities
• Stay connected and engaged with our consumers to understand their needs, the triggers and barriers, then translate these understanding to unmissable brand engagement strategy and deployment execution.
• Create a marketing and category plan aimed at share & penetration growth by capitalising on opportunities in product renovation, pricing strategies, competitor actions, and the specific needs of customers/channels (e.g., DCom, H&B, Hyper markets).
• Embrace the trends and the rise of social 1st and digital-led marketing approach in bring core portfolio closer to our consumers, appearing at the right place at the right time with the right message that triggers better consideration and conversion.
• Represent and advocate consumer insights, brand strategy, and product quality requirements within the cross-functional team for better comprehension and alignment.
• Develop and lead the implementation of activation platforms and ideas, in line with the brand vision plan, collaborating across different ATL & BTL agencies and media agency.
• Translate the marketing and category plan into a business framework to optimise commercial opportunities and identify potential threats.
• Contribute to monthly and annual planning processes.
• Develop and implement a 12-18 month portfolio roadmap that includes product range and quality, brand development, value delivery for consumers, pricing and affordability, and range extension.
• Lead with Social agency and Social Strategy team to create a unified communication message and social activation for the brand building communication plan.
• Monitor and review the effectiveness of innovation and renovation programs to evaluate and further improve subsequent activities/ plans.
• Manage marketing budgets within agreed targets and align them with customer advertising activities.

13th-month bonus
,#Premium healthcare insurance for yourself and family
,#Hybrid working model

Brand Management, Consumer insights, Digital Marketing, Marketing Strategy, Portfolio Management