Digital & Ecommerce Marketing Manager

I. JOB PURPOSE
Digital
• Plan, execute, and manage all digital marketing, including SEO, SEM, email marketing, and social media
• Establish and execute a digital marketing strategy to distribute content
• Work with brand team, and other stakeholders to maintain company’s digital presence
• Maintain consistent brand messaging across all social channels
• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
• Optimising the website for user experience, including navigation, search functionality, and mobile responsiveness.
Ecommerce
• Developing and executing e-commerce strategies to drive online sales and enhance the customer experience.
• Collaborating with cross-functional teams, including marketing, product, logistics, and IT, to ensure smooth e-commerce processes.
• Monitoring and analysing key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction.
• Plan & implement marketing activities to drive traffic to ecommerce sites & sales online (including both on & offsite activities, digital & social marketing tactics)
• Managing relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms.
• Analysing sales performance and customer behaviour to identify opportunities for improvement.
The position is based in Ho Chi Minh City. He/she hierarchically reports to the Marketing Director
II. RESPONSIBILITIES
Digital
• Research, track, and analyze consumer behaviors and trends on digital & media usuage and implement research insight into digital marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Collaborate with brand team to brainstorm new and innovative growth strategies and marketing techniques
• Develop and monitor Marketing campaign budgets
• Stay up to date on the latest social media trends, and implement them in company’s marketing campaigns
Ecommerce
• Work with product marketing & sales to prepare information for product listings, descriptions, and pricing in the online store.
• Regularly coordinate with retailer to update product information, images, and descriptions to ensure accuracy, appeal, and consistency.
• Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.
• Analyse customer behaviour and trends to identify growth opportunities and areas for improvement.
• Analyse data from Google Analytics, CRM systems, and other tools to monitor site traffic and customer behaviour.
• Track and report e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns.
• Stay updated with the latest trends and best practices in e-commerce and digital marketing.

Apply health care insurance for family
,#Apply smart working (hybrid working method)
,#Be provided meal at company canteen

Ecommerce Optimization, Social Media Marketing, E-commerce, Google Analytics, Marketing