Trade Marketing Assistant Manager

Job Summary
This position will be responsible for developing and executing trade marketing strategies to drive brand performance and business growth at Innisfree Vietnam. This role involves aligning local strategies with headquarters’ guidelines, managing KPI targets, and optimizing go-to-market execution for one-brand stores.
Principal Accountabilities
1. Headquarter Strategy Collaboration
• Headquarter Strategy Collaboration: Participate in strategy discussions and meetings with headquarters to align product strategies based on M-7 guidelines
• Headquarter Communication: Collaborate on monthly reviews, formulate M-3 strategies, and facilitate local communications based on VOC (Voice of Customer) and feedback.
2. Local Strategy and Operation
• Local GTM Strategy:
- Develop localized Brand Commercial Strategy with 4P factors (Promotion, Product, Price, Place) based on headquarters' strategies guide, managing processes through monthly meetings.
- Lead Business commercial plan guide (Channel / Product) and corporate with internal teams (Retail, Training, Marketing, VMD) to proceed according to the plan.
- Corporate with the SCM team to conduct demand forecasting and stock delivery.
• KPI Planning & Result Management: Manage KPI targets, overseeing key activities and core promotion execution based on Customer Development Journey (CDJ) *Monthly/Quarterly/yearly report to line manager regarding with Promotion & Strategy results regularly with Analysis review
• Market Research & Insights: Conduct market visits and online research to gather insights for strategic planning.
• CRM Strategy: Formulate CRM strategies and establish activity plans through monthly reviews and follow-ups.

13th-month Payment, Annual Performance Bonus
,#Private Insurance
,#- Employee discounts on company products
- Lunch allowance
- Long service award
- Cellphone allowance
- Flexible work schedule

Communication Skills, English, Retail industry knowledge, Stakeholder Management, Trade Marketing