Analytics and Insights Analyst
Techcombank
Head Office: 6 Quang Trung Street, Hoan Kiem District, Hanoi
Hết hạn
Xóa tin
Chi tiết tuyển dụng
Mức lương:
Thỏa thuận
Khu vực:
Hồ Chí Minh
Chức vụ:
Nhân viên
Hình thức làm việc:
Toàn thời gian
Lĩnh vực:
Khác
Mô tả công việc
Within the Analytics and Insights Driven team, this is a unique opportunity to spearhead data driven and evidence based decision making.
The Insights Analyst position requires both technical and business/marketing knowledge. He/she will work to gather & understand stakeholders’ business requirements and provide insights to optimize digital campaigns and optimize business processes. It is also technical advisory role and requires foundational technical acumen in digital analytics implementation and involves interaction with other internal stakeholders at the bank.
Key accountabilities include:
• Be a recognized expert/SME for Adobe Analytics, Adobe Customer Journey Analytics within the bank.
• Act as a lead point of contact for any customer engagement or digital sales squad
• Use a range of metrics to assist with monitoring and evaluation of the performance of the digital campaigns and digital channels in order to inform decision making and influence business and design processes
• Work closely with Data Analyst to implement improvements to the sourcing and accuracy of data.
• Build trusted advisor relationships with our digital sales squads and business stakeholders.
• Gain an in-depth knowledge of the digital campaign process, app and website architecture, online business model, and online marketing strategy.
• Provide advisory to key stakeholders with industry best practices & recommendations throughout the implementation process.
• Technical writing and PowerPoint presentation creation
The Insights Analyst position requires both technical and business/marketing knowledge. He/she will work to gather & understand stakeholders’ business requirements and provide insights to optimize digital campaigns and optimize business processes. It is also technical advisory role and requires foundational technical acumen in digital analytics implementation and involves interaction with other internal stakeholders at the bank.
Key accountabilities include:
• Be a recognized expert/SME for Adobe Analytics, Adobe Customer Journey Analytics within the bank.
• Act as a lead point of contact for any customer engagement or digital sales squad
• Use a range of metrics to assist with monitoring and evaluation of the performance of the digital campaigns and digital channels in order to inform decision making and influence business and design processes
• Work closely with Data Analyst to implement improvements to the sourcing and accuracy of data.
• Build trusted advisor relationships with our digital sales squads and business stakeholders.
• Gain an in-depth knowledge of the digital campaign process, app and website architecture, online business model, and online marketing strategy.
• Provide advisory to key stakeholders with industry best practices & recommendations throughout the implementation process.
• Technical writing and PowerPoint presentation creation
Quyền lợi được hưởng
13th month salary + performance bonus
,#Advanced health insurance for you and your family
,#Preferential loan policy for Techcombank’s employees
,#Advanced health insurance for you and your family
,#Preferential loan policy for Techcombank’s employees
Yêu cầu kỹ năng
Banking, Analytics, Analytical Data
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