Integrated Marketing Supervisor

KEY RESPONSIBILITIES
1. Integrated Marketing Planning: KPI performance 100%
• Planning and implementing a comprehensive integrated marketing strategy (360 media ALT & BTL) aligned with business goals.
• Ensure all marketing materials, campaigns, and messaging align with brand identity and corporate objectives.
• Collaborate with stakeholders to create and implement Digital, Communication, PR strategies, Event and internal communication roadmaps.
2. Branding management & Positioning:
• Ensure brand consistency across all marketing channels, both internal and external.
• Develop brand messaging, brand statements, and brand storytelling initiatives.
• Manage the flow of brand-media-agencies-related issues based on changes in direction, goals and budgets; be capable of creating solutions and proactively resolving issues
3. Content Creation & Management
• Write & supervise the creation of marketing materials, press releases, website content, and social media content.
• Ensure messaging is clear, engaging, and aligned with the brand’s tone and voice.
• Collaborate with graphic designers and videographers to produce visual storytelling content.
4. Public Relations (PR) & Media Relations
• Give directions to the Corporate PR team and overview press releases, media pitches, and PR events.
• Manage responses to media inquiries and monitor brand mentions in news and social media.
5. Digital & Social Media Communications
• Oversee content strategies for social media platforms (Facebook, LinkedIn, Instagram, YouTube, TikTok, etc.).
• Ensure the effective use of email marketing, blogs, and website content to enhance brand engagement.
• Track and optimize social media engagement and campaign performance.
6. Event Planning & Execution:
• Plan the activation to raise awareness and engage with user/customer.
• Ability in event conceptualization, planning to raise awareness and user/customer engagement.
• Ability to manage budgets, sponsorships, and vendor relationships.
• Experience in handling vendors for event execution.
• Track and optimize event engagement and campaign performance.
7. Campaign Performance Analysis & Reporting
• Track the effectiveness of communication campaigns using Google Analytics, social media insights, Email MKT and PR metrics.
• Provide detailed performance reports, insights, and recommendations to senior management.
• Optimize communication strategies based on data-driven insights.
8. Project & Stakeholder Management:
• Strong collaboration skills to work across departments, partners.
• Ability to negotiate contracts and partnerships effectively.

Health check up tối thiểu 1 năm/ lần
,#27 ngày phép có hưởng lương
,#Company trip

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