Marcom Manager

1. Responsible for creating and implementing high impact marketing and communications programs that promote SC VivoCity, products and services to both in and out mall audiences
2. Develop concept, planning and program management of high impact mall decorations, events and promotions
3. Enhance the shopping experience through mall-wide promotions and events to drive shopper traffic and tenant sales.
4. Develop and manage branding collaterals. Develop and manage content and campaigns for social media to meet business objectives and increase brand recall.
5. Plan and coordinate PR programs, media requests and enquiries.
6. Develop copy writing and production of for corporate literature, audio/visual (video), multimedia and presentation tools
7. Understanding tenant’s business situation, planning good collaboration / campaign to support tenants & outside partners doing business in SC VivoCity
8. Lead the the team to achieve casual leasing, events & advertisement revenue to meet KPI of the company
9. Oversee and develop customer service standards, policies and procedures for the organization or department to deliver excellent services to customers
10. Managing CRM program. Develop programs to acquire new members, providing benefits/ privileges to existing members.
11. Conduct periodical market research.
12. Work and coordinated with other teams to run smoothly day-to-day operation of the mall
13. Team management: managing A&P team and Customer Service team
14. General management: reporting, budget management, purchasing management for marketing activities in alignment with company regulations

Follow the company's regulations

Marcom, Digital Marketing, Communication, Content Management, Data Management