(Nars) PR & Digital Marketing Assistant Manager
Shiseido Cosmetics Vietnam CO., LTD
27th Floor, Vietcombank Tower, 05 Me Linh Square, Ben Nghe Ward, District 1, HCMC
Hết hạn
Xóa tin
Chi tiết tuyển dụng
Mức lương:
Thỏa thuận
Khu vực:
Hồ Chí Minh
Chức vụ:
Nhân viên
Hình thức làm việc:
Toàn thời gian
Lĩnh vực:
Khác
Mô tả công việc
1. PR & Digital Management (50%)
- Develop and implement PR, Digital Calendar, and Plan in alignment with Global Communications guidelines and Brand Strategy. Monitor KPI and results.
- Work with Brand Manager and Global/Regional Marketing to build local digital platforms (Facebook, websites, etc.), leveraging brand existing assets (Instagram, YouTube) to adapt for the market while maintaining the brand guidelines and global alignment across channels
- Monitor competitors' PR/Digital activities, growth and market trends on a monthly basis and have an action plan and proposal according to the market movement
- Work and manage a local PR and Digital Agency to develop, localize the platforms, build social media strategy, contents, and activities to make sure all the brand guidelines are adhered to. Map out the matrix, analytics, KPI and report.
- Build, extend and maintain a great relationship with KOLs and Influencer Program (beauty editors, bloggers, media, industry freelance artists, stylists, designers, taste makers, photographers, creative directors, celebrities, etc.)
- Where it is required by Global/Regional, work with PR and Digital agencies on PR/Digital studies/consumers or user insights/competitors' watch and reports
- Manage product seeding, product information, press release following the brand calendar to maximize brand exposure and awareness
- Consolidate press/online clippings and monthly reports
- Manage inventory tracking and report (basic products, new launches, PR samples and gifts) and propose seeding and usage plan
2. Marketing (20%)
- Organize, plan and execute retail events while working closely with counters/stores to ensure seamless operation and making sure all the brand guidelines/standards are followed through
- Assist counters/stores in organizing counter activities, VIP events and instore experience
- Work with Marketing/Brand Manager to execute marketing activities (launch plan, events, counter activities) in line with brand marketing calendar and strategy
- Work with Marketing/Brand Manager to analyse and keep track of customer database to propose relevant programs and activities. Ensure customer recruitment, retention and growth
- Work with Marketing/Brand Manager to implement CRM program and activities according to the brand strategy and aligned with PR and Digital Plan from online to offline
- Coordinate with Counter/Store Manager, Retail and Training Manager on Counter Operations and needs: POSM, publicity, visibility
3. Events (10%)
- Work closely with Brand Manager/International Makeup Artist/Retail Operations Manager in preparing for fashion shows, collaborations, VIP activities if any
- Work with Retail and Training Manager and Counter Manager in planning, preparing and implementing Retail Events, counter activities and the training required for the artists participating in the relevant activities
- Ensuring all Global Event guidelines are adhered to
- Consolidate and report event results
4. CRM (10%)
- Work with Regional team on Vietnam CRM and communications plan, design in compliance with the brand guidelines
- Implement and track results on each trigger campaign and propose action/change/initiative accordingly
5. Customers and other external relationships (10%)
- Internally, work closely with cross-functions team and provide support (Counter/Store Manager, Retail Operations Manager, Makeup Artist, HR, Finance, Logistics, Operations, etc.)
- Externally, build and maintain a great relationship with media and influencers (beauty editors, bloggers, media, industry freelance artists, stylists, designers, taste makers, photographers, creative directors, celebrities, etc.); Manage PR & Digital Agency; Event Agency; Retailers and Partners
- Build and develop a long-term partnership with PR & Digital Agency, Event Agency and Partners
6. Others
- In all cases, make sure the brand DNA and guidelines are understood and adhered to and provide a great example of excellent execution and presentation.
- Develop and implement PR, Digital Calendar, and Plan in alignment with Global Communications guidelines and Brand Strategy. Monitor KPI and results.
- Work with Brand Manager and Global/Regional Marketing to build local digital platforms (Facebook, websites, etc.), leveraging brand existing assets (Instagram, YouTube) to adapt for the market while maintaining the brand guidelines and global alignment across channels
- Monitor competitors' PR/Digital activities, growth and market trends on a monthly basis and have an action plan and proposal according to the market movement
- Work and manage a local PR and Digital Agency to develop, localize the platforms, build social media strategy, contents, and activities to make sure all the brand guidelines are adhered to. Map out the matrix, analytics, KPI and report.
- Build, extend and maintain a great relationship with KOLs and Influencer Program (beauty editors, bloggers, media, industry freelance artists, stylists, designers, taste makers, photographers, creative directors, celebrities, etc.)
- Where it is required by Global/Regional, work with PR and Digital agencies on PR/Digital studies/consumers or user insights/competitors' watch and reports
- Manage product seeding, product information, press release following the brand calendar to maximize brand exposure and awareness
- Consolidate press/online clippings and monthly reports
- Manage inventory tracking and report (basic products, new launches, PR samples and gifts) and propose seeding and usage plan
2. Marketing (20%)
- Organize, plan and execute retail events while working closely with counters/stores to ensure seamless operation and making sure all the brand guidelines/standards are followed through
- Assist counters/stores in organizing counter activities, VIP events and instore experience
- Work with Marketing/Brand Manager to execute marketing activities (launch plan, events, counter activities) in line with brand marketing calendar and strategy
- Work with Marketing/Brand Manager to analyse and keep track of customer database to propose relevant programs and activities. Ensure customer recruitment, retention and growth
- Work with Marketing/Brand Manager to implement CRM program and activities according to the brand strategy and aligned with PR and Digital Plan from online to offline
- Coordinate with Counter/Store Manager, Retail and Training Manager on Counter Operations and needs: POSM, publicity, visibility
3. Events (10%)
- Work closely with Brand Manager/International Makeup Artist/Retail Operations Manager in preparing for fashion shows, collaborations, VIP activities if any
- Work with Retail and Training Manager and Counter Manager in planning, preparing and implementing Retail Events, counter activities and the training required for the artists participating in the relevant activities
- Ensuring all Global Event guidelines are adhered to
- Consolidate and report event results
4. CRM (10%)
- Work with Regional team on Vietnam CRM and communications plan, design in compliance with the brand guidelines
- Implement and track results on each trigger campaign and propose action/change/initiative accordingly
5. Customers and other external relationships (10%)
- Internally, work closely with cross-functions team and provide support (Counter/Store Manager, Retail Operations Manager, Makeup Artist, HR, Finance, Logistics, Operations, etc.)
- Externally, build and maintain a great relationship with media and influencers (beauty editors, bloggers, media, industry freelance artists, stylists, designers, taste makers, photographers, creative directors, celebrities, etc.); Manage PR & Digital Agency; Event Agency; Retailers and Partners
- Build and develop a long-term partnership with PR & Digital Agency, Event Agency and Partners
6. Others
- In all cases, make sure the brand DNA and guidelines are understood and adhered to and provide a great example of excellent execution and presentation.
Quyền lợi được hưởng
Bonus by individual ability and company’s performance
,#Social insurance, health insurance, unemployment insurance and other benefits
,#Dynamic and sociable working environment
,#Social insurance, health insurance, unemployment insurance and other benefits
,#Dynamic and sociable working environment
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Public Relation Management, Digital Marketing, CRM, Event Organizing, Content creation
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