Public Relation Senior Specialist (Chuyên viên Cấp cao Quan hệ công chúng)

The job purpose is to promote PVA’s public image as a Role Model in Life Insurance market through business communication, marketing communication and product communication on different channels, covering the traditional/online publications to social media platform;
1. Business Impact
• Enhance and solidify PVA's reputation through strong media relations and effective integrated communication campaigns.
2. Planning and execution
• Execute PR plan, content creation, and media plans.
• Manage and deliver press releases, articles, TV features, and other PR formats.
• Establish and maintain PR networking through media briefings and informal gatherings to strengthen relationships and raise appropriate PR activities, enabling diversified and innovative PR formats.
• Amplify marketing and promotion campaigns (PVA's customer excellence journey, Companion).
• Manage agencies to control information flow by regularly feeding news to PVA's share of voice and creating influence as a market leader in the industry.
• Oversee media monitoring and assemble PR campaign reports with actionable insights.
• Control budget to ensure efficiency and earned media.

Thưởng

Brand Communication, Corporate Communications, Corporate Communications, Marketing Campaigns, Marketing Campaigns, Marketing Campaigns, Marketing Campaigns, Marketing Campaigns, PR Communication